The procedures behind the work

---
name: striking-distance-query-analysis
description: Use when you have Search Console data and need to decide which queries are worth working on this month.
---

---
name: update-vs-self-inflicted
description: Use when organic traffic drops and someone asks whether it was Google or something you shipped.
---

---
name: annotation-discipline
description: Use when setting up or repairing the record of what changed on a site and when.
---

---
name: organic-attribution-reality
description: Use when someone asks what organic search actually contributed to revenue and last-click says less than you expected.
---

---
name: executive-seo-report
description: Use when preparing an SEO report for people who will not read past the first page and will remember one number.
---

---
name: honest-organic-forecast
description: Use when asked to forecast organic traffic or revenue for a budget round or a business case.
---

---
name: ctr-anomaly-triage
description: Use when impressions are stable or rising but clicks are falling, and rankings have not moved.
---

---
name: organic-holdout-test-design
description: Use when someone wants proof that an SEO change caused a result and a before-and-after chart will not settle the argument.
---

---
name: content-decay-cohort-tracking
description: Use when an older content library is losing traffic quietly and you need to decide what to refresh, what to leave and what to retire.
---

---
name: analytics-tracking-preflight
description: Use when you are about to publish an organic number from an analytics property you have not personally validated.
---

---
name: organic-reporting-segments
description: Use when sitewide organic keeps rising while the part of the site the business cares about is falling.
---

---
name: ai-referral-session-isolation
description: Use when someone asks how much traffic comes from AI assistants and the channel grouping has scattered it across direct and referral.
---

---
name: organic-traffic-noise-floor
description: Use when a weekly dip triggers an investigation and nobody can say whether the move is outside normal variance.
---

---
name: organic-lead-quality-loopback
description: Use when organic produces plenty of leads or signups and the sales team says the quality is poor.
---

---
name: brief-that-survives-a-writer
description: Use when you are commissioning a page and cannot personally rewrite it if the draft comes back generic.
---

---
name: editing-ai-drafts
description: Use when you have a model-generated draft that reads fine sentence by sentence but is not worth publishing as it stands.
---

---
name: verify-claims-before-publish
description: Use when a draft contains statistics, quotes or factual assertions that will be visible to customers or regulators.
---

---
name: refresh-decaying-content
description: Use when pages that used to perform are losing traffic and you need to decide what to update and what to leave.
---

---
name: internal-links-at-publish
description: Use when you are about to publish a page and want its links to be right on day one rather than fixed in a later audit.
---

---
name: kill-a-draft
description: Use when a draft has been through two or more rounds of edits and still is not right.
---

---
name: ship-with-a-publish-checklist
description: Use when good drafts keep going live with broken elements and nobody can say who was meant to catch them.
---

---
name: sme-interview-for-source-material
description: Use when a page needs expertise nobody on the content team has and the expert will give you an hour at most.
---

---
name: voice-guide-from-published-work
description: Use when several writers are producing pages that each read differently and nobody can state concretely what the house voice is.
---

---
name: writer-trial-commission
description: Use when hiring a freelance writer and portfolio samples are not telling you whether they can do your work.
---

---
name: comparison-page-without-the-sales-pitch
description: Use when writing a versus, alternatives or best-of page that puts your own product alongside competitors.
---

---
name: compliance-review-without-gutting-the-draft
description: Use when publishing in a regulated sector and legal or compliance review keeps returning drafts unrecognisable or too late.
---

---
name: original-visuals-for-procedural-content
description: Use when a procedural page depends on screenshots or diagrams that must be accurate now and repairable when the interface changes.
---

---
name: author-attribution-that-holds-up
description: Use when deciding whose name goes on a page and the writing was done by a staff writer, a freelancer or a model.
---

---
name: faceted-navigation-crawl-control
description: Use when a category with a few hundred products has generated tens of thousands of crawlable filter URLs and crawl stats show Googlebot spending its budget on them.
---

---
name: category-page-copy-that-ranks
description: Use when category pages sit in positions 8 to 20 for their head term and the page is a bare grid with no text beyond product names.
---

---
name: product-descriptions-at-scale
description: Use when you have thousands of SKUs on manufacturer-supplied copy and product pages get impressions but almost no clicks.
---

---
name: out-of-stock-and-discontinued
description: Use when products go out of stock or get discontinued and you need to decide what happens to the URL without losing the rankings it holds.
---

---
name: product-schema-that-earns-listings
description: Use when product pages are valid in the rich results test but show no price, rating, or availability in the search listing.
---

---
name: internal-search-as-keyword-source
description: Use when you need category and content ideas grounded in what your actual buyers ask for rather than what a keyword tool estimates.
---

---
name: catalogue-index-bloat-audit
description: Use when Search Console reports far more indexed URLs than you have products and categories, and rankings on core pages have drifted down.
---

---
name: category-tree-and-facet-design
description: Use when deciding whether a demand cluster deserves its own category page, an indexable facet, or no page at all, and the tree has grown by merchandiser request rather than by design.
---

---
name: orphan-sku-discovery-audit
description: Use when a large share of products sit in the XML sitemap but are rarely crawled or never indexed, and nobody can explain how a crawler is meant to reach them.
---

---
name: merchant-feed-and-page-parity
description: Use when free product listings show far fewer items than the catalogue holds, or items get disapproved while the product pages themselves look fine.
---

---
name: product-review-content-programme
description: Use when product pages carry no reviews, or carry syndicated reviews that appear word for word on every other retailer selling the same item.
---

---
name: replatform-sku-redirect-mapping
description: Use when moving a catalogue to a new platform and the URL patterns for products, variants, categories and facets are all changing at once.
---

---
name: seasonal-sale-page-persistence
description: Use when a sale or seasonal event runs every year and someone is about to create a fresh URL with the year in it.
---

---
name: marketplace-and-stockist-serp-share
description: Use when searches for your own product names and model numbers return marketplaces and stockists above your own product pages.
---

---
name: answer-extractability-pass
description: Use when a page ranks well but is never quoted by AI assistants, and you need to make its claims liftable rather than merely present.
---

---
name: ai-citation-monitoring
description: Use to find out whether assistants actually cite you, since this traffic is largely invisible in analytics and referrers.
---

---
name: entity-consistency-check
description: Use when assistants describe your company inaccurately, conflate you with another brand, or state an outdated fact about you.
---

---
name: llms-txt-authoring
description: Use when you want to tell assistants which of your pages are authoritative, and be honest with yourself about what that does and does not achieve.
---

---
name: quotable-statistic-sourcing
description: Use when your content makes claims no assistant will repeat because nothing in it is specific enough to cite.
---

---
name: ai-crawler-access-diagnosis
description: Use when deciding which AI agents may fetch your site, or when you allow them in robots.txt and still suspect something further down the stack is refusing them.
---

---
name: retrieval-chunk-repair
description: Use when a long page is plainly relevant to a question but assistants quote shorter pages elsewhere, because your answer is split across sections that never travel together.
---

---
name: third-party-source-placement
description: Use when assistants answer your category confidently but cite roundups, forums and review sites rather than any vendor page, including yours.
---

---
name: versus-and-alternatives-pages
description: Use when buyers ask an assistant to compare you against a named competitor, or for alternatives to one, and the answer is assembled entirely from other people's pages.
---

---
name: assistant-misstatement-repair
description: Use when an assistant repeatedly states something false about your product, such as a feature you never shipped, a retired plan or a price that changed.
---

---
name: hreflang-reciprocity-repair
description: Use when translated pages exist and are indexed but never surface for the right country, or when Search Console reports "no return tags" against your alternates.
---

---
name: locale-redirect-trap-audit
description: Use when visitors report being unable to switch back to a language, or when a shared link opens in the wrong language for the recipient.
---

---
name: translation-key-drift-guard
description: Use on any site whose translation keys are the English source text, where editing a headline silently reverts every other language.
---

---
name: rtl-layout-audit
description: Use before shipping Arabic, Hebrew, Farsi or Urdu, or when an RTL locale shows overlapping text, mirrored URLs or animations running the wrong way.
---

---
name: multilingual-sitemap-coverage
description: Use when translated pages exist and are linked but receive no impressions, and the sitemap lists only the default language.
---

---
name: international-url-structure-decision
description: Use when a new market launch is being planned, or when you inherit a mix of country domains and folders and someone needs a defensible answer on where localised pages should live.
---

---
name: keyword-transcreation-for-new-markets
description: Use when a market launch is being briefed from a translated keyword list, or when localised pages are indexed but rank for nothing despite mirroring an English page that works.
---

---
name: machine-translation-quality-gate
description: Use when localised pages are being produced by machine translation at volume and you have to decide which of them need a human before they are published.
---

---
name: same-language-market-duplication
description: Use when two or more country versions share a language, such as en-GB and en-US or es-ES and es-MX, and the wrong country version keeps appearing in each market.
---

---
name: in-country-serp-verification
description: Use when a local team reports rankings or results that contradict your tracker, or before making a call about a country you cannot search from.
---

---
name: read-intent-from-live-serps
description: Use when you have a keyword list and need to decide what kind of page, if any, can actually rank for each term.
---

---
name: striking-distance-prioritisation
description: Use when you need traffic in weeks rather than months and already have a site with Search Console history.
---

---
name: query-to-page-mapping
description: Use when several pages compete for the same terms or you cannot say which page owns which query.
---

---
name: zero-volume-terms-that-convert
description: Use when tool volume says zero or ten but you suspect real buyers are searching in those words.
---

---
name: seasonal-keyword-timing
description: Use when demand for your terms peaks at a predictable point in the year and you need to decide when to publish.
---

---
name: separate-branded-from-nonbranded
description: Use when reporting SEO performance or sizing opportunity and branded search is inflating the numbers.
---

---
name: competitor-gap-that-is-winnable
description: Use when a gap analysis has produced thousands of terms and you need the handful that are realistically reachable.
---

---
name: keyword-seeds-from-outside-tools
description: Use when your keyword tool keeps returning the same terms every competitor already targets and the list feels closed.
---

---
name: validate-keyword-volume-against-reality
description: Use when a keyword plan or business case rests on tool volume figures that nobody has checked against real impressions.
---

---
name: keyword-modifier-matrix
description: Use when the head term for your category is out of reach and you need the qualified variants buyers use closer to a decision.
---

---
name: keyword-serp-stability-check
description: Use when a target term is about to receive real production capacity and you need to know whether a ranking there would hold.
---

---
name: keyword-set-for-a-new-language-market
description: Use when expanding into another language or country and the plan is to translate the keyword list you already have.
---

---
name: search-demand-sizing-for-a-business-case
description: Use when someone asks how large the search opportunity is for a category or market before budget is committed.
---

---
name: keyword-viability-under-ai-answers
description: Use when deciding whether a query still deserves a page now that AI answers and feature blocks sit above the results.
---

---
name: backlink-profile-audit
description: Use when you inherit a site and need to know whether its link profile is an asset, a liability, or mostly noise.
---

---
name: disavow-decision
description: Use when someone wants to upload a disavow file and you need to decide whether that helps, does nothing, or actively hurts.
---

---
name: unlinked-mention-reclaim
description: Use when the brand gets written about regularly but the coverage does not link, and you want the cheapest available links.
---

---
name: digital-pr-angle-selection
description: Use before commissioning a data study or campaign, when you need to predict whether journalists will actually cover it.
---

---
name: link-opportunity-evaluation
description: Use when a placement, guest post or partnership is offered and you need to judge it without the vendor's metrics.
---

---
name: internal-link-sculpting
description: Use when important pages rank below their potential and the site has plenty of content but no deliberate internal linking.
---

---
name: broken-link-and-redirect-recovery
description: Use after a migration, replatform or site prune, when earned links may be pointing at pages that no longer resolve.
---

---
name: competitor-link-intersect
description: Use when you need a prospect list for outreach and have no evidence about which sites would plausibly link to a business like yours.
---

---
name: relationship-link-sweep
description: Use when an established business has years of suppliers, customers, memberships and sponsorships and none of it has ever produced a link.
---

---
name: broken-link-prospecting
description: Use when you have or can build a resource that genuinely replaces something that went offline, and you need a reason for sites to say yes.
---

---
name: anchor-text-distribution-review
description: Use when a page has plenty of links but will not rank, or when past link buying may have left an unnatural anchor pattern.
---

---
name: outreach-sending-deliverability
description: Use when an outreach campaign is about to send, or when reply rates are near zero and the team has started rewriting the pitch.
---

---
name: expert-source-request-response
description: Use when you want press coverage without commissioning a data campaign and someone in the business has genuine expertise to offer reporters.
---

---
name: link-acquisition-measurement
description: Use when a link building programme is up for renewal or cancellation and nobody can say what it actually produced.
---

---
name: google-business-profile-optimisation
description: Use when a business is visible on its own site but absent or weak in the map pack, and the profile has been left on whatever defaults were set when it was claimed.
---

---
name: nap-consistency-audit
description: Use when a business has moved, rebranded, changed phone numbers, or has been listed by third parties over several years and the details no longer agree across the web.
---

---
name: local-landing-pages
description: Use when a business serves multiple towns and needs a page per location, without producing the templated near-duplicates that get filtered or manually actioned.
---

---
name: review-acquisition-and-response
description: Use when review volume is stagnant, ratings are dropping, or reviews arrive in bursts that look unnatural against a long quiet period.
---

---
name: multi-location-cannibalisation
description: Use when a business with several branches finds the wrong branch page ranking for a town, or branches trading places in results without any change being made.
---

---
name: local-pack-ranking-factors
description: Use when local visibility has plateaued and effort is being spread evenly across tactics instead of concentrated on the few inputs that move map pack position.
---

---
name: local-citation-cleanup
description: Use when duplicate, outdated or unclaimed listings exist across directories, especially after a move, an acquisition, or years of automated submissions.
---

---
name: gbp-suspension-reinstatement
description: Use when a Google Business Profile has been suspended, has vanished from Maps, or has been marked permanently closed by a third-party edit, and the business has lost its map pack presence overnight.
---

---
name: map-pack-query-qualification
description: Use when a local keyword list is being built or costed and nobody has checked which of those queries return a map pack at all rather than ten ordinary results.
---

---
name: service-area-business-setup
description: Use when a business has no premises a customer can visit, such as a trade, a mobile service or a delivery-only kitchen, and the profile is set up as though it had a shopfront.
---

---
name: map-spam-redressal
description: Use when the map pack for a target query is held by keyword-stuffed names, virtual offices or addresses that do not exist, and legitimate profile work has stopped producing movement.
---

---
name: community-local-link-earning
description: Use when a business has a clean profile and correct citations but sits below competitors, and the site has no links from any organisation in the area it trades in.
---

---
name: map-pack-call-attribution
description: Use when local visibility has improved but nobody can say whether it produced calls, direction requests or walk-ins, and the reporting stops at map pack positions.
---

---
name: apple-and-bing-map-listings
description: Use when all local effort has gone into Google and nobody has checked whether the business is claimed, correctly pinned and open on Apple Maps, Bing Places and the assistants and in-car systems fed by them.
---

---
name: title-rewrite-diagnosis
description: Use when Search Console shows impressions for a page but the title in results is not the title you wrote.
---

---
name: keyword-cannibalisation-resolution
description: Use when two or more of your pages trade places for the same query, or when a page that used to rank has been replaced by a weaker one from your own site.
---

---
name: internal-link-equity-audit
description: Use when important pages are buried deep in the site, or when new content takes weeks to be indexed.
---

---
name: intent-mismatch-repair
description: Use when a page ranks on page one but gets almost no clicks, or gets clicks and immediate bounces.
---

---
name: above-fold-content-weight
description: Use when a page has strong content that begins only after a large hero, carousel or announcement bar.
---

---
name: heading-outline-repair
description: Use when a page reads well to a person but its heading structure is illegible to a crawler or a screen reader.
---

---
name: snippet-source-control
description: Use when Google ignores your meta description and lifts a stray sentence from the page into the result instead.
---

---
name: template-level-onpage-audit
description: Use when the same on-page fault appears across hundreds of pages and a page-by-page fix list will never be finished.
---

---
name: url-slug-change-decision
description: Use when someone proposes renaming a URL for keyword or tidiness reasons and you have to decide whether it is worth the redirect.
---

---
name: image-alt-and-caption-pass
description: Use when a page set has alt text that was generated in bulk, left empty, or filled with file names.
---

---
name: faq-block-decision
description: Use when a page carries an FAQ section added for rich results and you are deciding whether to keep, rewrite or remove it.
---

---
name: on-page-freshness-signals
description: Use when deciding what date a page should show, or when someone proposes bumping updated dates across the site.
---

---
name: article-to-platform-native-repurposing
description: Use when you have published a long article and want it to work on social without pasting the same summary plus link everywhere.
---

---
name: link-suppressed-platform-writing
description: Use when posting to LinkedIn, X, Instagram or Threads, where posts containing external URLs reach far fewer people than those without.
---

---
name: community-distribution-without-bans
description: Use when you want to share work in Reddit, Discord, Slack groups or niche forums and have been removed, shadowbanned, or ignored before.
---

---
name: posting-cadence-that-survives
description: Use when deciding how often to post, or when an ambitious daily schedule has collapsed into silence after a few weeks.
---

---
name: measuring-social-contribution-to-search
description: Use when you need to know whether social distribution is helping organic search, and last-click analytics say it is worth almost nothing.
---

---
name: evergreen-post-recirculation
description: Use when your best-performing posts are months old and buried, and you are writing new material from scratch every week.
---

---
name: launch-day-distribution-sequence
description: Use when a substantial piece of work is about to go live and you want the distribution to compound rather than fire all at once.
---

---
name: syndication-without-losing-the-original
description: Use when republishing an article on Medium, LinkedIn articles, Substack, dev.to or a partner site and the original needs to stay the version that ranks.
---

---
name: borrowed-audience-collaborations
description: Use when your own following is too small to distribute a piece and you need to appear in front of an audience someone else has already assembled.
---

---
name: employee-amplification-without-astroturf
description: Use when a company has staff with real audiences and every launch still reaches nobody beyond the brand account.
---

---
name: channel-portfolio-pruning
description: Use when you are maintaining accounts on five or six platforms, most of them barely, and cannot say which ones deserve the time.
---

---
name: reply-led-reach-building
description: Use when your posts reach almost nobody because you have no audience yet, and posting more often has changed nothing.
---

---
name: email-capture-from-organic-readers
description: Use when every route to your audience runs through search or a feed, and one ranking drop or algorithm change would leave you unable to reach anyone.
---

---
name: reactive-commentary-decision
description: Use when something has just happened in your industry and someone is asking whether the brand should post about it today.
---

---
name: topical-map-from-demand
description: Use when you have a subject area but no defensible list of what to publish, and keyword exports are giving you thousands of rows with no shape.
---

---
name: effort-vs-realistic-win
description: Use when your content backlog is longer than your capacity and you need to decide what gets built this month rather than eventually.
---

---
name: build-or-refresh-decision
description: Use when a target query is one you already have a page for and you are unsure whether to rewrite that page or publish a second one.
---

---
name: honest-competitor-gap
description: Use when you want to learn from competitors' content but keep producing a list of topics you have no chance of winning.
---

---
name: sustainable-publishing-cadence
description: Use when you are planning publishing volume and tempted to commit to a number that assumes nothing else goes wrong.
---

---
name: prune-diluting-content
description: Use when a site has accumulated hundreds of pages, traffic is flat, and adding more content has stopped producing results.
---

---
name: cannibalisation-audit
description: Use when a query keeps swapping between two of your URLs in the results, or a page that once ranked well has drifted down without any obvious cause.
---

---
name: content-bet-portfolio-mix
description: Use when every item on the content plan is a safe obvious topic and the programme produces steady small gains but nothing that changes the trajectory.
---

---
name: page-or-cluster-shape-decision
description: Use when a topic could plausibly be one long page or a hub with several supporting pages, and the team is deciding by word count or by copying a competitor.
---

---
name: cold-start-publication-order
description: Use when planning content for a new domain or a site with no ranking history, where prioritisation methods that need current positions have nothing to run on.
---

---
name: objection-led-content-plan
description: Use when the keyword derived plan has produced a library of definitional articles and no page answers the thing that actually stalls a purchase.
---

---
name: content-bet-stop-loss
description: Use when a cluster has been in progress for months with no movement and nobody can say whether to keep publishing into it or stop.
---

---
name: topic-ownership-across-teams
description: Use when several teams publish to the same domain and two of them keep producing pages about the same subject.
---

---
name: post-merger-content-consolidation
description: Use when two sites are merging after an acquisition, a rebrand or a subdomain rollup, and both libraries cover the same topics.
---

---
name: crawl-budget-audit
description: Use when a large site has pages that stay unindexed for weeks, or when log files show crawlers spending their time on parameters, filters and pagination instead of the pages that matter.
---

---
name: indexation-gap-analysis
description: Use when the number of pages you publish and the number Google indexes do not match, and you need to know which specific pages are missing and why.
---

---
name: core-web-vitals-triage
description: Use when field data shows failing LCP, INP or CLS and you need to know which fix will actually move the metric rather than guessing from a lab score.
---

---
name: javascript-rendering-check
description: Use when a site renders content client-side and you need to confirm search engines actually see it, especially after a framework change or migration.
---

---
name: redirect-chain-cleanup
description: Use after a migration, a domain change, or whenever a crawl reports redirects pointing at other redirects.
---

---
name: canonical-conflict-resolution
description: Use when pages are being consolidated into the wrong URL, or when Google reports a canonical different from the one you declared.
---

---
name: server-log-bot-verification
description: Use when crawl analysis, a bandwidth spike or a proposal to block a crawler rests on log lines that say Googlebot, and nobody has checked whether they were.
---

---
name: sitemap-segmentation-for-diagnosis
description: Use when Search Console reports thousands of unindexed URLs against one large sitemap and there is no way to tell which part of the site is failing.
---

---
name: status-code-integrity-audit
description: Use when removed, empty or failed pages return 200 OK, when soft 404s appear in Search Console, or before removing a batch of URLs from a site.
---

---
name: pre-launch-migration-parity-check
description: Use when a replatform, redesign or domain change is weeks from launch and both the staging environment and the current live site still exist.
---

---
name: structured-data-regression-guard
description: Use when rich results disappear without an obvious cause, or after any CMS, template, theme or plugin change that touches page markup.
---

---
name: http-header-directive-audit
description: Use when directives appear to be ignored, when PDFs or other non-HTML files show up in search, or whenever a CDN, edge worker or reverse proxy sits between the application and the crawler.
---