---
name: posting-cadence-that-survives
description: Use when deciding how often to post, or when an ambitious daily schedule has collapsed into silence after a few weeks.
---

# Set A Posting Cadence You Can Hold

Most cadence advice optimises for the algorithm and ignores the person doing the posting, which is why so many accounts go daily for six weeks and then dead for six months. Feeds punish the gap more than they reward the burst, because inconsistent accounts lose the early-engagement audience that determines whether new posts get distributed at all. The right cadence is the highest one you can sustain in your worst month, not your best week.

## What you need first

- an honest estimate of hours per week you will still have when work gets busy
- a record of what you have actually managed historically, not what you intended
- a source of raw material - published work, client questions, internal notes

## Method

1. Set the floor from your worst recent month rather than your average. Two posts a week held for a year beats daily for six weeks in every measure that matters.
2. Batch writing separately from posting: write in one sitting per week, schedule across days, so a bad Tuesday does not create a gap.
3. Keep a buffer of three to five finished posts at all times and treat dipping below three as the signal to write, not the day you run out.
4. Post at the times your own analytics show your existing followers active, not at the generic best times - your audience's timezone spread is usually narrower than the published averages.
5. Distinguish the cadence per platform: a daily rhythm suits X, a two-or-three-a-week rhythm suits LinkedIn, and posting daily to LinkedIn will visibly fatigue the same audience.
6. Review every quarter using median reach per post, and if median is falling while frequency rises, cut frequency rather than pushing harder.

## What this produces

A written cadence per platform with a buffer rule and a quarterly review trigger.

## Where this goes wrong

- setting the cadence from a good week and then treating the inevitable miss as failure and quitting entirely
- judging cadence by mean reach, which one outlier post inflates for months
- raising frequency to fix falling reach, when falling reach usually means falling per-post quality

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From the QuQi skill library - https://www.quqi.io/skills/posting-cadence-that-survives