AI marketing for Law Firms

You are, the same as with any content published under your firm's name, which is why approval is on by default. Every article waits on the calendar until a solicitor reads it and clicks yes. We would advise firms to keep it that way rather than switching to autopilot for articles, even where they trust it for social posts.

It writes to the brief you give it, and the brief is where your rules go: no claims about outcomes, no testimonials, the wording your regulator expects on any client work. You can tell it what to never say. But the compliance check is still a human read, and the approval step is the point where that happens.

The SEO Auditor maps what you already rank for before anything is written, so new pages are pointed at gaps rather than at terms your existing pages own. Where two of your pages are already fighting each other, that shows up in the audit as something to fix. You will see it in the plan before it becomes an article.

The work that reads badly is the work written by someone with no idea what you do. The agents read your site first: your practice areas, your jurisdiction, the way you describe your own services. What they produce is plain-English answers to the questions people search before they ring a lawyer. You judge each one on the calendar.

For the retainer work of keyword research, writing, publishing and reporting, this does the same job at $99 a month. For pitch documents, directory submissions, events and anything involving your partners' relationships, it does not. Some firms drop the retainer, some keep the agency for strategy and let QuQi do the weekly output.

They stay. Articles publish to your own site under your own domain, so canceling stops new work and leaves everything already live exactly where it is. Nothing gets pulled down, nothing reverts. That is the difference from a directory listing, where your visibility ends the month your card stops working.