Every hour a writer spends is billed at cost. Leverage only arrives when the production line changes.
Clients want to know what moved. Assembling that by hand, every month, is unbillable work.
Five more clients means five more people, unless something else is doing the writing and publishing.
Each one is a specialist with a single job. They share one brief, hand work to each other, and publish through your own channels.
Every option here gets the writing done. They differ on what happens after the draft, and on what happens in a week when you are busy.
| DO IT YOURSELF | A FREELANCER | AN AGENCY | QUQI | |
|---|---|---|---|---|
| Typical monthly cost | your evenings | $800 to $2,000 | $3,000 to $8,000 | $199 |
| Starts producing in | when you get to it | two to four weeks | four to eight weeks | minutes |
| Researches the keywords | you | sometimes | yes | yes |
| Publishes to your CMS | you | rarely | sometimes | yes |
| Posts to your social channels | you | no | extra cost | yes |
| Fixes technical SEO | no | no | extra cost | yes |
| Keeps going in your busy season | no | yes | yes | yes |
Freelancer and agency figures are typical market ranges, not quotes.
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