Any budget that leaves the mission has to justify itself twice, so it usually never starts.
The stories that would move a donor sit in reports nobody outside the organisation reads.
Attention arrives in bursts around appeals and disappears in between.
Each one is a specialist with a single job. They share one brief, hand work to each other, and publish through your own channels.
Every option here gets the writing done. They differ on what happens after the draft, and on what happens in a week when you are busy.
| DO IT YOURSELF | A FREELANCER | AN AGENCY | QUQI | |
|---|---|---|---|---|
| Typical monthly cost | your evenings | $800 to $2,000 | $3,000 to $8,000 | $199 |
| Starts producing in | when you get to it | two to four weeks | four to eight weeks | minutes |
| Researches the keywords | you | sometimes | yes | yes |
| Publishes to your CMS | you | rarely | sometimes | yes |
| Posts to your social channels | you | no | extra cost | yes |
| Fixes technical SEO | no | no | extra cost | yes |
| Keeps going in your busy season | no | yes | yes | yes |
Freelancer and agency figures are typical market ranges, not quotes.
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