---
name: link-suppressed-platform-writing
description: Use when posting to LinkedIn, X, Instagram or Threads, where posts containing external URLs reach far fewer people than those without.
---

# Write For Link-Suppressed Feeds

These feeds optimise for time on platform, so a post with an outbound URL competes at a structural disadvantage regardless of quality. Most people respond by dropping the link in the first comment, which helps but is not the real fix, because a post written as a teaser is still a teaser and gets no saves or replies. The durable approach is to write posts that are worth reading with the link removed entirely, and treat traffic as a by-product of people wanting more from a source that already gave them something.

## What you need first

- a body of published work you can quote from
- a clear idea of what the post is for - traffic, authority, or list growth
- a way to check reach on posts with and without links

## Method

1. Run your own test before believing any published multiplier: post ten similar items, half with in-body links, half without, and compare median rather than mean reach, since one viral post will distort the average badly.
2. Write the post to be self-sufficient - it should deliver the finding, the number, or the method, so that a reader who never clicks still got value and still associates it with you.
3. Put the link in the first comment immediately after posting, and mention in the body that the source is in the comments rather than saying "link below", which reads as a funnel.
4. Where you must include a URL in-body, use your own domain rather than a shortener, because shorteners are more strongly associated with spam patterns in these classifiers.
5. Route link-free posts toward a destination that is not a URL: a named report people ask for in the comments, or a search term that reliably surfaces your page.
6. Track assisted effect rather than clicks - watch branded search volume and direct sessions in the days following a well-performing post, since that is where link-free distribution actually shows up.

## What this produces

A posting pattern with measured reach difference and a link placement rule you can defend.

## Where this goes wrong

- assuming a suppression penalty exists without testing it on your own account, where the effect size varies wildly
- writing a teaser and hiding the link, which is the worst of both - no value and no click
- asking people to comment a keyword for the link, which now attracts engagement-bait filtering

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From the QuQi skill library - https://www.quqi.io/skills/link-suppressed-platform-writing