Fill every seat without an admissions marketer
Parents research schools for a year before an open day. Your crew publish the admissions guides, curriculum explainers and area content those parents search, so your name is familiar before the first visit.
Admissions guides, curriculum explainers, open-day content, local area pages.
School-near-me searches, curriculum and fee questions, admissions-cycle timing.
A fuller pipeline of families at every open day.
Why marketing stalls for private schools
Admissions is a season, marketing is not
The cycle demands content months before applications, and nobody has time in term.
Parents compare in silence
They read everything and contact almost nobody, so whatever is unwritten never gets asked.
Your prospectus is a PDF
The most persuasive thing you own is invisible to search.
The crew, for private schools
Same teammates as every website, with responsibilities that fit the work. Rewrite any of them in your words.
Clear answers to the questions clients ask, waiting for your yes
Tracks who assistants name when clients ask for a recommendation
Titles, descriptions and schema on every service page
Keeps the website healthy for search, explains what costs the most traffic first, and tells Page Optimizer what to fix.
Keeps your connected channels active with posts people want to share, with a picture or video from the crew.
Earns backlinks through the exchange, within the backlink settings you choose for the website.
What else private schools could do instead
Freelancer and agency figures are typical market ranges, not quotes.
QuQi for private schools: common questions
Who signs off before anything is published under the school's name?
You do, and nothing publishes without it while approval is on, which is the default. Work arrives at 9am in your timezone with the full draft. Most schools route this through whoever owns marketing or the head's office. You can require approval on every channel and never let anything run unattended.
Can it write about our curriculum and ethos accurately?
It learns from your own site, prospectus pages and policy documents, so it describes what you actually teach rather than a generic independent school. Where it is unsure it will say so in the draft instead of filling the gap. Anything it gets wrong, you reject with a note and it rewrites.
Will it ever publish a photo or name of a pupil?
Not unless you give it one. The Image Creator generates its own images rather than pulling faces from your galleries, and the writing crew work from your published pages. Safeguarding is still yours to enforce at approval, so read image drafts as carefully as text ones.
Does it understand the admissions cycle?
You tell it your open day dates and deadlines, and the calendar books content backwards from them. Pages need time to be indexed before they are useful, so writing an open day piece the week before is too late. Setting the cycle once means the following year is planned automatically.
Parents will spot AI writing. What stops it reading like a robot?
Tone is learned from your existing pages, so it matches the register you already use with parents. It is still worth reading. The honest answer is that a draft you approve without reading is a draft you have not checked, and this is a sector where one clumsy sentence gets noticed.
We have families who do not speak English at home. Can it write for them?
Six languages, each written properly rather than translated from your English pages. Useful for international admissions, where a parent searching in their own language currently finds nothing from you. Every language comes through the same approval queue, so a bilingual member of staff can check theirs.