Ghost is built for people who publish seriously and want the writing to be the point, which makes it a natural home for articles QuQi has already researched and written. Connect it and finished pieces arrive on your Ghost site complete, on the day the Content Planner booked them, with the images in place. You keep the editorial control: drafts first for as long as you want them, autopilot when you are ready.
Set it up from the Integrations page. The credentials are checked before they are saved, so a card showing as connected is one that genuinely works.
Choose whether articles land as drafts to review, or publish on the day they were planned for.
The Content Planner books topics ahead, so there is a queue instead of a blank page every Monday.
Every agent starts switched off. You turn these on when you want them, one agent at a time.
The Content Planner, working from the strategy the Growth Strategist wrote. It looks for what your readers actually search for, picks the topics worth the effort and skips the ones that are not, then books them one per open day. The Copywriter only ever writes something that was planned.
Yes, and that is the default. Nothing publishes until you say so. When an editor is happy with the voice you can move up to being messaged for a yes, or hand publishing over entirely. Plenty of Ghost sites stay on drafts permanently, which is a perfectly reasonable way to run it.
Yours. The Website Analyzer reads your existing site first and the Brand Kit measures your real colours and logo, so what arrives is built from your own material rather than a template. The Copywriter writes in your language rather than defaulting to English.
Yes. The single-destination rule applies only to where articles publish. Social channels sit alongside it, and all nine can be connected at once, so a Ghost article can turn into a week of posts without competing for the same slot.
Everything lands on one calendar first. You can read it, rewrite it in place, change the picture or move the day, and publish when you are happy. Editing is expected rather than an exception, and corrections feed back into the voice over time.
Settings apply per website - manage several sites from one account.