Manufacturer copy is identical across every retailer selling the item, so you are competing on duplicate text against sites with more authority. Rewriting all of it by hand is not affordable, and running every SKU through a generator produces text that is unique but says nothing, which does not help either. The fix is deciding which SKUs deserve human effort and making the generated tier structurally different rather than just reworded.
product-descriptions-at-scale.md
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name: product-descriptions-at-scale
description: Use when you have thousands of SKUs on manufacturer-supplied copy and product pages get impressions but almost no clicks.
---
# Product Descriptions At Scale
Manufacturer copy is identical across every retailer selling the item, so you are competing on duplicate text against sites with more authority. Rewriting all of it by hand is not affordable, and running every SKU through a generator produces text that is unique but says nothing, which does not help either. The fix is deciding which SKUs deserve human effort and making the generated tier structurally different rather than just reworded.
## What you need first
- a SKU list ranked by revenue and by search impressions
- your structured attribute data - the fields that vary between SKUs
- a sample of manufacturer copy to diff against
## Method
1. Rank SKUs by impressions times margin. The top 5 percent typically carry most of the revenue and get hand-written copy. Everything else gets a structured template.
2. For the templated tier, build copy from your own attribute fields rather than paraphrasing the manufacturer - dimensions, compatibility, what it fits, what is in the box. Attribute-derived text is genuinely unique because your attribute combinations are.
3. Add one variable human sentence per SKU family, not per SKU: a single line about who this range suits, reused across the family, then attribute detail below it.
4. Keep the manufacturer specification table but mark it up as a table and place it below your own text, so the unique content is what leads.
5. Run a shingle-based similarity check across your own catalogue before publishing. Anything above roughly 80 percent overlap with another SKU on your site needs more attribute variance in the template.
6. For variants that differ only by colour or size, consolidate to one canonical product URL with variant selection rather than publishing near-identical pages.
## What this produces
A two-tier description system: hand-written copy for revenue SKUs, attribute-driven templates for the tail, with an internal duplication check.
## Where this goes wrong
- running manufacturer copy through a paraphraser, which produces text that is unique to a checker but adds no information and still ranks nowhere
- publishing every size and colour variant as its own indexable URL and splitting the ranking signal across a dozen pages
- leaving the manufacturer specification block above your own copy, so the duplicate text is what gets weighted first
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From the QuQi skill library - https://www.quqi.io/skills/product-descriptions-at-scale
Free to download · no account, no email
A two-tier description system: hand-written copy for revenue SKUs, attribute-driven templates for the tail, with an internal duplication check.