Syndicate Without Losing The Original
The failure is specific: the copy sits on a stronger domain, Google picks it as the canonical version, and the traffic goes to a site you do not control and cannot change. The obvious protection, a cross-domain rel=canonical, is a hint rather than a directive, and several of the platforms people syndicate to strip it or never emitted it. Whether syndication is worth doing at all is genuinely disputed - some teams get durable reach from it, others have watched a partner copy take a query permanently - so the decision is per piece, not a policy.
CATEGORY
Social & distribution
FORMAT
syndication-without-losing-the-original.md
WHEN TO REACH FOR THIS
Use when republishing an article on Medium, LinkedIn articles, Substack, dev.to or a partner site and the original needs to stay the version that ranks.
The skill file
syndication-without-losing-the-original.md
---
name: syndication-without-losing-the-original
description: Use when republishing an article on Medium, LinkedIn articles, Substack, dev.to or a partner site and the original needs to stay the version that ranks.
---
# Syndicate Without Losing The Original
The failure is specific: the copy sits on a stronger domain, Google picks it as the canonical version, and the traffic goes to a site you do not control and cannot change. The obvious protection, a cross-domain rel=canonical, is a hint rather than a directive, and several of the platforms people syndicate to strip it or never emitted it. Whether syndication is worth doing at all is genuinely disputed - some teams get durable reach from it, others have watched a partner copy take a query permanently - so the decision is per piece, not a policy.
## What you need first
- the original article, published, indexed and holding at least one query you care about
- the platforms you plan to syndicate to and what each supports: cross-domain canonical, noindex, or nothing
- the current position of the original for its main query, recorded before any copy exists
## Method
1. Decide what the copy is for before you write it: reach on that platform, or traffic back to you. If reach, syndicate the whole piece and point the canonical home. If traffic, publish an extract and leave the payoff on your page.
2. Confirm the original is indexed and ranking before any copy exists anywhere. Publishing both the same day lets a stronger domain get crawled first and become the version treated as the source.
3. Check what each platform actually emits rather than what its help page claims: view source on someone else's post and look for a rel=canonical pointing off-platform. Medium and dev.to support it, most newsletter platforms and LinkedIn articles do not, and that difference decides the method.
4. Where cross-domain canonical is unavailable, either syndicate a shortened version under a different title or delay by two to four weeks, so the original has crawl history to defend itself with.
5. Change the title and the opening paragraph on the copy even when the canonical is in place, because identical titles compete in the same result set and the deduplication choice is Google's, not yours.
6. Put an explicit originally-published-at line with a link near the top. It is the strongest provenance signal a human sees and the only one that survives a stripped canonical.
7. Re-check the original's position for its main query 30 days later against the number you recorded. If the copy outranks you, ask for removal or noindex rather than waiting for it to resolve on its own.
## What this produces
A per-platform syndication rule with canonical support recorded, plus a 30-day position check on the original.
## Where this goes wrong
- treating cross-domain rel=canonical as binding, when a much stronger domain carrying the same text can still be chosen over you
- syndicating on publication day, before the original has any history
- syndicating the whole archive by default, so your body of work exists in full on domains you cannot edit
---
From the QuQi skill library - https://www.quqi.io/skills/syndication-without-losing-the-original
Free to download · no account, no email
What you need first
-
the original article, published, indexed and holding at least one query you care about
-
the platforms you plan to syndicate to and what each supports: cross-domain canonical, noindex, or nothing
-
the current position of the original for its main query, recorded before any copy exists
Method
-
01
Decide what the copy is for before you write it: reach on that platform, or traffic back to you. If reach, syndicate the whole piece and point the canonical home. If traffic, publish an extract and leave the payoff on your page.
-
02
Confirm the original is indexed and ranking before any copy exists anywhere. Publishing both the same day lets a stronger domain get crawled first and become the version treated as the source.
-
03
Check what each platform actually emits rather than what its help page claims: view source on someone else's post and look for a rel=canonical pointing off-platform. Medium and dev.to support it, most newsletter platforms and LinkedIn articles do not, and that difference decides the method.
-
04
Where cross-domain canonical is unavailable, either syndicate a shortened version under a different title or delay by two to four weeks, so the original has crawl history to defend itself with.
-
05
Change the title and the opening paragraph on the copy even when the canonical is in place, because identical titles compete in the same result set and the deduplication choice is Google's, not yours.
-
06
Put an explicit originally-published-at line with a link near the top. It is the strongest provenance signal a human sees and the only one that survives a stripped canonical.
-
07
Re-check the original's position for its main query 30 days later against the number you recorded. If the copy outranks you, ask for removal or noindex rather than waiting for it to resolve on its own.
What this produces
A per-platform syndication rule with canonical support recorded, plus a 30-day position check on the original.
Where this goes wrong
-
treating cross-domain rel=canonical as binding, when a much stronger domain carrying the same text can still be chosen over you
-
syndicating on publication day, before the original has any history
-
syndicating the whole archive by default, so your body of work exists in full on domains you cannot edit
Use this skill in your own AI
The download is a plain markdown file with the name and trigger in its frontmatter. Where an assistant supports skills it can load itself, that frontmatter is what it reads to decide this one applies.
Claude Code
Save it as ~/.claude/skills/syndication-without-losing-the-original/SKILL.md and Claude loads it on its own when what you are doing matches the trigger line. Put it in .claude/skills inside a project instead if the whole team should have it.
Claude
Upload the file in the skills section of your settings. Once it is there it applies itself in any conversation where the trigger fits, so you do not have to remember it exists.
ChatGPT
There is no skills format to install into, so paste the file contents into a Project instruction or a Custom GPT instead. It then applies to every chat in that project rather than only the one you paste it into.
Anything else
Paste the markdown into the chat before your question. It works in any assistant, it just has to be pasted again each time.
Questions about this skill
When should I follow this rather than rely on a cross-domain canonical?
Whenever you republish on Medium, Substack, dev.to, LinkedIn articles or a partner site. The assumed protection is a hint rather than a directive, and several of these platforms strip it or never emitted one. Whether syndication is worth doing is genuinely disputed among practitioners, so this is a decision per piece rather than a policy you set once.
What do I need in hand before publishing a copy?
The original published, indexed and already holding a query you care about, that position recorded before any copy exists, and what each destination actually emits, checked by viewing source on someone else's post rather than reading its help page. Syndicate on publication day and a stronger domain can be crawled first and treated as the source.
What do I end up with?
A per-platform rule recording which destinations support a cross-domain canonical, an originally-published-at line near the top of each copy, and a dated 30-day check on the original. The check is the part that gets used: if the copy outranks you, ask for removal or noindex then, because it rarely resolves on its own.
What ruins this most often?
Reusing the same title and opening paragraph because the canonical is in place. Identical titles compete in one result set and the deduplication choice is Google's, not yours. The expensive version is syndicating the archive by default, so your body of work exists in full on domains you cannot edit and cannot take down when the relationship ends.
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