A location page earns its place only if it contains something that could not be written about any other town. Swapping a place name into a template produces pages that are technically indexable and practically worthless. This skill defines the minimum unique substance a page needs to survive.
---
name: local-landing-pages
description: Use when a business serves multiple towns and needs a page per location, without producing the templated near-duplicates that get filtered or manually actioned.
---
# Local landing pages that are not doorway pages
A location page earns its place only if it contains something that could not be written about any other town. Swapping a place name into a template produces pages that are technically indexable and practically worthless. This skill defines the minimum unique substance a page needs to survive.
## What you need first
- The list of towns or areas to target and the search volume for each
- Evidence available per location: jobs completed, staff, stock, delivery times, reviews
- The current template, if one exists
## Method
1. Cut the list first. A town with no served customers, no evidence and negligible volume should not get a page - the strongest local pages are fewer than the sales team wants.
2. For each surviving town, gather location-specific evidence: named projects, local pricing or travel charges, response times, staff based there, reviews from that area.
3. Require a hard threshold before publishing - roughly 60 per cent of the page body unique to that location, with the boilerplate confined to trust and conversion blocks.
4. Write the intro and the proof sections from the evidence, not from the template, and link to genuinely local resources or case studies rather than generic service copy.
5. Give each page a distinct internal linking context, so it is reachable from relevant regional hubs rather than only from a footer list of towns.
6. Publish in batches and measure indexation per batch. Pages landing in crawled-not-indexed are telling you the uniqueness threshold was not met.
## What this produces
A reduced set of location pages, each with documented location-specific evidence and a measured share of unique body content.
## Where this goes wrong
- Generating hundreds of towns from a script because the template supports it, which is the definition of a doorway page
- Treating a footer list of every town as internal linking, when it passes almost nothing and signals templating
- Reusing the same embedded map and the same testimonials across every page as the only differentiator
---
From the QuQi skill library - https://www.quqi.io/skills/local-landing-pages
Free to download · no account, no email
A reduced set of location pages, each with documented location-specific evidence and a measured share of unique body content.