Be the answer when clients search
Consultants and firms win on expertise - but expertise buried in your head ranks nowhere. The crew turn your service pages and past work into authority content that brings inquiries in.
Service explainers, FAQ content, case-study style articles.
Local + specialty keywords, trust signals, AI answer presence.
Inbound inquiries instead of cold outreach.
Why marketing stalls for professional services
Referrals are drying up
Clients who used to ask a colleague now ask a search engine first, and decide before they contact anyone.
Your expertise is not on your website
The answers live in your team's heads and in old email threads, not on a page anyone can find.
Service pages read like a brochure
They describe what you offer instead of answering the question the client actually typed.
The crew, for professional services
Same teammates as every website, with responsibilities that fit the work. Rewrite any of them in your words.
Clear answers to the questions clients ask, waiting for your yes
Tracks who assistants name when clients ask for a recommendation
Titles, descriptions and schema on every service page
Keeps the website healthy for search, explains what costs the most traffic first, and tells Page Optimizer what to fix.
Keeps your connected channels active with posts people want to share, with a picture or video from the crew.
Earns backlinks through the exchange, within the backlink settings you choose for the website.
What else professional services could do instead
Freelancer and agency figures are typical market ranges, not quotes.
QuQi for professional services: common questions
Who is liable if an article gives advice that turns out to be wrong?
You are, the same as anything else published under your firm's name, which is precisely why approvals exist. With approvals on, nothing goes live until someone at the firm approves it in the calendar. Regulated firms usually keep approvals on permanently and route drafts past whoever signs off marketing, and the writing stays explanatory rather than advisory.
Can it avoid making claims we are not allowed to make?
Tell it what is off limits in your brand voice settings and it writes inside those lines: no guarantees, no outcome claims, no comparisons you cannot back up. It is not a compliance department, so the approval step is doing the real work here. Reject anything that crosses a line and the correction sticks.
Will it sound like our firm or like a marketing blog?
It learns tone from your existing pages before it writes anything, so a conservative practice reads conservative. If the first drafts feel too breezy, say so in the brand voice settings or reject them, and the next batch tightens. Most firms spend a fortnight correcting it and then leave it alone.
Do we need to give it a keyword list?
No. It researches your practice area itself, scores terms on volume and difficulty, and schedules the ones worth writing. If you have a list from a previous agency you can steer it, but the point is you do not need one. The free plan will crawl your site and show you the plan before you pay anything.
Can it publish to the site our web company built?
Probably. WordPress, Webflow, Ghost, Wix and Notion connect directly, and anything else can take a webhook, which your developer can wire up in an afternoon. If you would rather not give it publishing access at all, keep it in draft mode and copy the approved articles across yourself.