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ECOMMERCE

Shipping and delivery copy for every touchpoint

Use when delivery information is contradicting itself across the product page, basket and checkout.

shipping-and-delivery-copy.md
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Write consistent delivery copy for {{BRAND_NAME}} across all touchpoints.

Actual delivery options, costs, cut off times and carriers:
{{DELIVERY_MATRIX}}
Destinations served and excluded: {{DESTINATIONS}}
Duties and taxes handling: {{DUTIES_HANDLING}}
Known failure cases: {{FAILURE_CASES}}

Produce copy for each touchpoint, labeled:
1. Product page line, under 20 words, dynamic where needed - mark dynamic parts as {{LIKE_THIS}}.
2. Basket summary line.
3. Checkout option labels and helper text for each option in the matrix.
4. Order confirmation paragraph.
5. Delay notification email, under 90 words.
6. Delivery FAQ, 5 questions, answers under 40 words.

Rules:
- Every time and cost must come from the matrix. Do not simplify a range into a single number.
- State cut off times with the timezone every time.
- Where duties may be charged on delivery, say so plainly at every touchpoint that mentions an international option.
- Do not promise a delivery date. Describe the window and what it depends on.
- No em dashes. Flag anything needing legal review with [CHECK].

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

  • {{BRAND_NAME}}
  • {{DELIVERY_MATRIX}}
  • {{DESTINATIONS}}
  • {{DUTIES_HANDLING}}
  • {{FAILURE_CASES}}
  • {{LIKE_THIS}}

Getting a better result

  1. Build the matrix first. Most contradictory delivery copy comes from nobody having written the options down in one place.
  2. The duties line belongs on the product page, not just checkout - it is a top return reason on cross border orders.
  3. Version the output and date it. Delivery copy goes stale every peak season.

Questions about this prompt

When is this better than fixing the page that is wrong?

When product page, basket and checkout disagree. Correcting whichever page you noticed keeps the contradiction alive somewhere else, and the next person to spot it corrects a different page. This writes all six touchpoints from one matrix, so the same option is described the same way from first mention to delay email.

What has to exist before I can run this?

A written matrix of options, costs, cut off times and carriers, plus destinations served and excluded, how duties are handled, and known failure cases. Building the matrix is most of the work, and the tips are right that nobody having written the options down in one place is the usual cause of the mess.

What comes back for each touchpoint?

Copy for six touchpoints, from the product page line through checkout option labels to a delay email and a five question FAQ. The product page line arrives with its dynamic parts marked, which is what tells engineering which words must change with destination rather than being hardcoded into the template.

Which simplification causes the trouble?

Collapsing a two to four day window into three days because it reads better. That single number becomes a promise you never made. The other costly edit is holding the duties line back until checkout: on cross border orders it is a top return reason, so it belongs on the product page.