QuQi
ECOMMERCE

Shipping and delivery copy for every touchpoint

Use when delivery information is contradicting itself across the product page, basket and checkout.

shipping-and-delivery-copy.md
Download .md
Write consistent delivery copy for {{BRAND_NAME}} across all touchpoints.

Actual delivery options, costs, cut off times and carriers:
{{DELIVERY_MATRIX}}
Destinations served and excluded: {{DESTINATIONS}}
Duties and taxes handling: {{DUTIES_HANDLING}}
Known failure cases: {{FAILURE_CASES}}

Produce copy for each touchpoint, labelled:
1. Product page line, under 20 words, dynamic where needed - mark dynamic parts as {{LIKE_THIS}}.
2. Basket summary line.
3. Checkout option labels and helper text for each option in the matrix.
4. Order confirmation paragraph.
5. Delay notification email, under 90 words.
6. Delivery FAQ, 5 questions, answers under 40 words.

Rules:
- Every time and cost must come from the matrix. Do not simplify a range into a single number.
- State cut off times with the timezone every time.
- Where duties may be charged on delivery, say so plainly at every touchpoint that mentions an international option.
- Do not promise a delivery date. Describe the window and what it depends on.
- No em dashes. Flag anything needing legal review with [CHECK].

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

  • {{BRAND_NAME}}
  • {{DELIVERY_MATRIX}}
  • {{DESTINATIONS}}
  • {{DUTIES_HANDLING}}
  • {{FAILURE_CASES}}
  • {{LIKE_THIS}}

Getting a better result

  1. Build the matrix first. Most contradictory delivery copy comes from nobody having written the options down in one place.
  2. The duties line belongs on the product page, not just checkout - it is a top return reason on cross border orders.
  3. Version the output and date it. Delivery copy goes stale every peak season.