QuQi
ECOMMERCE

Head to head comparison page

Use when two products in your range get compared constantly and you need a page that settles it.

comparison-page-two-products.md
Download .md
Write a comparison page for {{PRODUCT_A}} versus {{PRODUCT_B}}, both sold by {{SITE_NAME}}.

Specs and prices:
{{SPECS_FOR_BOTH}}

Known differences customers ask about: {{COMMON_QUESTIONS}}

Output in this order:
1. VERDICT BOX - 50 words. Name which product suits which buyer. Do not hedge.
2. SPEC TABLE - rows for every attribute where the two differ. Columns: Attribute | {{PRODUCT_A}} | {{PRODUCT_B}} | Which is better and why in under 12 words. Omit attributes where they are identical, and list those separately as "Same on both".
3. FIVE DIFFERENCES THAT MATTER - each with a heading, 60 to 80 words, written in terms of what the buyer will notice in use.
4. WHO SHOULD BUY WHICH - two short blocks, three bullets each.
5. FAQ - 4 questions, answers under 45 words.

Rules:
- No spec value may appear that is not in the input. If a comparison needs a figure you do not have, write "not published" in the cell.
- Do not declare an overall winner. Decide per buyer type.
- No em dashes. No marketing adjectives without a spec behind them.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

  • {{PRODUCT_A}}
  • {{PRODUCT_B}}
  • {{SITE_NAME}}
  • {{SPECS_FOR_BOTH}}
  • {{COMMON_QUESTIONS}}

Getting a better result

  1. Pull the common questions from on-site search and live chat logs rather than guessing them.
  2. If one product is being discontinued, say so in the verdict box - it is the single most useful line on the page.
  3. Keep the "Same on both" list. It stops the table implying differences that do not exist.