ECOMMERCE

Category page intro and footer copy

Use when a category or collection page needs copy that helps buyers choose without pushing the grid down the page.

category-page-copy-that-ranks.md

Download .md

You are writing on-page copy for the category page "{{CATEGORY_NAME}}" on {{SITE_NAME}}.

Context:
- Products in the category: {{PRODUCT_TYPES_AND_PRICE_RANGE}}
- Who buys: {{CUSTOMER_DESCRIPTION}}
- Main queries this page should answer: {{TARGET_QUERIES}}
- Related categories to link to: {{RELATED_CATEGORIES}}

Produce:
1. INTRO - 40 to 60 words, sits above the grid. It must tell the shopper how the range is organized and what the main choice is between. No welcome sentence.
2. FOOTER COPY - 180 to 250 words below the grid, in 3 short sections with H3 headings. Each section answers one buying question, not a keyword.
3. INTERNAL LINKS - 3 to 5 anchor texts pointing at the related categories, with the sentence each sits in.
4. FAQ - 4 questions a buyer asks before choosing, each answered in under 45 words.

Constraints:
- Do not repeat the category name more than 3 times across the whole output.
- No em dashes, no "in today's", no "it is not just X, it is Y".
- Do not state stock counts, delivery times or prices unless supplied above.
- Flag any claim you cannot support with [UNVERIFIED].

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{CATEGORY_NAME}}
{{SITE_NAME}}
{{PRODUCT_TYPES_AND_PRICE_RANGE}}
{{CUSTOMER_DESCRIPTION}}
{{TARGET_QUERIES}}
{{RELATED_CATEGORIES}}

Getting a better result

Give the model the actual filter names from the page - the intro is far more useful when it names real facets.
Ask for the footer copy to be written for someone who has already scrolled the grid once and not decided.
Cut the FAQ to the two questions your support inbox actually gets rather than shipping all four.

Questions about this prompt

When is this better than a long keyword block above the grid?

When the page has to help someone choose and the obvious move is a paragraph of keywords pushing the products down. This splits the job: forty to sixty words above the grid explaining how the range is organised, and the longer piece below it. A category with one product line and no real choice does not need it.

What context should I supply about the category?

The product types and price range, who buys, the queries the page should answer and the related categories to link to. Add the actual filter names from the live page, as the tips suggest, because the intro is only useful when it names facets a shopper can see and click on rather than describing the range in the abstract.

What comes back, and which block is most often wasted?

An intro, three headed footer sections, three to five anchor texts and four FAQ answers. The anchor texts are the part most often wasted. They arrive with the sentence each one sits in, so they can be pasted into the footer copy as running text rather than dropped underneath it as a bare list of links.

What is the mistake that costs me on a category page?

Shipping all four FAQ questions because four came back. The tips are right that two questions your support inbox actually receives beat four invented ones. Watch too for anything marked [UNVERIFIED]: those are usually stock, delivery or price claims you did not supply, and the flag is easy to lose in a copy and paste.