QuQi
ECOMMERCE

Category page intro and footer copy

Use when a category or collection page needs copy that helps buyers choose without pushing the grid down the page.

category-page-copy-that-ranks.md
Download .md
You are writing on-page copy for the category page "{{CATEGORY_NAME}}" on {{SITE_NAME}}.

Context:
- Products in the category: {{PRODUCT_TYPES_AND_PRICE_RANGE}}
- Who buys: {{CUSTOMER_DESCRIPTION}}
- Main queries this page should answer: {{TARGET_QUERIES}}
- Related categories to link to: {{RELATED_CATEGORIES}}

Produce:
1. INTRO - 40 to 60 words, sits above the grid. It must tell the shopper how the range is organised and what the main choice is between. No welcome sentence.
2. FOOTER COPY - 180 to 250 words below the grid, in 3 short sections with H3 headings. Each section answers one buying question, not a keyword.
3. INTERNAL LINKS - 3 to 5 anchor texts pointing at the related categories, with the sentence each sits in.
4. FAQ - 4 questions a buyer asks before choosing, each answered in under 45 words.

Constraints:
- Do not repeat the category name more than 3 times across the whole output.
- No em dashes, no "in today's", no "it is not just X, it is Y".
- Do not state stock counts, delivery times or prices unless supplied above.
- Flag any claim you cannot support with [UNVERIFIED].

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

  • {{CATEGORY_NAME}}
  • {{SITE_NAME}}
  • {{PRODUCT_TYPES_AND_PRICE_RANGE}}
  • {{CUSTOMER_DESCRIPTION}}
  • {{TARGET_QUERIES}}
  • {{RELATED_CATEGORIES}}

Getting a better result

  1. Give the model the actual filter names from the page - the intro is far more useful when it names real facets.
  2. Ask for the footer copy to be written for someone who has already scrolled the grid once and not decided.
  3. Cut the FAQ to the two questions your support inbox actually gets rather than shipping all four.