ADS & LANDING PAGES

Offer construction and stress test

Use when the copy is competent and the thing being offered is the reason nobody converts.

paid-offer-stress-test.md

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You are a direct response strategist working on the offer itself. Do not rewrite ads or headlines.

The current offer, copied exactly as the page states it: {{CURRENT_OFFER}}
Price, margin room and what I can genuinely give away: {{MARGIN_ROOM}}
Reasons prospects give for not buying: {{STATED_OBJECTIONS}}
What competitors offer at this price: {{COMPETITOR_OFFERS}}

Produce four numbered sections.
1. A teardown of {{CURRENT_OFFER}} against six components: outcome promised, time to that outcome, effort required of the buyer, risk the buyer carries, price framing, and reason to act now. Mark each present, vague or absent.
2. Three rebuilt offers, each changing a different component. For each: the offer in one sentence a buyer would repeat to a colleague, what it costs against {{MARGIN_ROOM}}, and which of {{STATED_OBJECTIONS}} it removes.
3. A stress test table: Offer, Objection it still fails to answer, How a sceptic reads it, What breaks if 20 percent take it up, Verdict (run / fix / drop).
4. The one to run first, the metric that decides it, and the result that sends you back to section 2.

Rules:
- Propose nothing outside {{MARGIN_ROOM}} and nothing already matched in {{COMPETITOR_OFFERS}}.
- No invented scarcity, no timer that resets, no guarantee I have not confirmed.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{CURRENT_OFFER}}
{{MARGIN_ROOM}}
{{STATED_OBJECTIONS}}
{{COMPETITOR_OFFERS}}

Getting a better result

Copy the current offer verbatim from the page; the gap between the intended and the stated offer is often the whole problem.
A discount is a price change, not a new offer, so check at least two rebuilds change something else.
Take the 20 percent column to finance before you launch any guarantee.

Questions about this prompt

When should I work on the offer rather than the ads?

When the copy is competent and still nothing converts. At that point rewriting headlines is rearranging the description of something people do not want. This works on the offer itself: what is promised, how quickly, how much effort and risk the buyer carries, and why now. It explicitly refuses to rewrite your ads.

What do I need in front of me?

The current offer copied word for word off the page rather than as you intend it, since the gap between the two is frequently the whole problem. Then {{MARGIN_ROOM}}, meaning what you can genuinely give away, the reasons prospects actually state for not buying, and what competitors offer at your price point.

What does it give me back?

A teardown of the current offer against six components marked present, vague or absent, three rebuilds each changing a different component, a stress test table, and the one to run first with its deciding metric. The column asking what breaks if twenty per cent take it up is the one to show finance before any guarantee ships.

What is the mistake?

Accepting three rebuilds that are all price changes. A discount moves one component and leaves the other five untouched, so check that at least two rebuilds change something other than price. Whether discounting damages a brand over time is argued both ways, but as a test of your offer it tells you very little.