QuQi
ADS & LANDING PAGES

Full RSA asset set with pinning plan

Use when building a complete responsive search ad and you need a pinning strategy, not just lines.

responsive-search-ad-asset-set.md
Download .md
Act as a Google Ads specialist building one responsive search ad.

Ad group: {{AD_GROUP_NAME}}
Top 5 keywords in the ad group: {{KEYWORDS}}
Offer and price or starting price: {{OFFER}}
Differentiators: {{DIFFERENTIATORS}}
Compliance limits (things I am not allowed to claim): {{COMPLIANCE_LIMITS}}

Produce:
1. 15 headlines (max 30 chars) grouped into four buckets: keyword match, offer, differentiator, CTA.
2. 4 descriptions (max 90 chars).
3. A pinning plan: which headlines to pin to position 1, which to position 2, and which to leave unpinned, with one sentence of reasoning per pin.
4. A duplication check: flag any two assets that carry the same idea, since duplicate meaning weakens the asset mix.

Constraints:
- Show the character count after every asset.
- Never breach the compliance limits listed above.
- Do not fabricate figures. Where a number would help but I have not supplied one, write {{NUMBER_NEEDED}} in the line.
- Avoid em dashes, "in today's fast-paced world" style openers, and "it is not just X, it is Y" phrasing.

Finish with three assets you would swap in first if the ad underperforms, and what each one is testing.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

  • {{AD_GROUP_NAME}}
  • {{KEYWORDS}}
  • {{OFFER}}
  • {{DIFFERENTIATORS}}
  • {{COMPLIANCE_LIMITS}}
  • {{NUMBER_NEEDED}}

Getting a better result

  1. Give the real keyword list from the search terms report rather than what you think you bid on.
  2. Over-pinning kills asset variety - accept the plan only if at least eight assets stay unpinned.
  3. Ask it to redo the buckets if one bucket has fewer than three headlines.