ADS & LANDING PAGES

Search ad copy inside character limits

Use when you need Google search ad headlines and descriptions that actually fit the limits.

search-ad-copy-in-character-limits.md

Download .md

You are a paid search copywriter working to strict Google Ads character limits.

Product or service: {{PRODUCT}}
Target keyword or ad group theme: {{AD_GROUP_THEME}}
Landing page URL and main offer: {{LANDING_PAGE_AND_OFFER}}
Audience: {{AUDIENCE}}
Proof points I can use (only these): {{PROOF_POINTS}}

Write 15 headlines (max 30 characters each) and 4 descriptions (max 90 characters each).

Rules:
- Count characters including spaces. Print the count in brackets after each line.
- Reject and rewrite anything over the limit before you show it to me.
- At least 5 headlines must contain the ad group theme keyword verbatim.
- At least 3 headlines must be benefit-led with no keyword.
- At least 2 headlines must carry a number from the proof points.
- Do not invent statistics, awards, review counts or prices. If a claim is not in the proof points, do not use it.
- No exclamation marks in more than one headline. No ALL CAPS. No em dashes.
- Do not use "unlock", "elevate", "game-changing", "seamless" or "revolutionary".

Output as a table with columns: Type, Copy, Characters, Angle (keyword / benefit / proof / offer / CTA).
After the table, list any claim you could not verify from my inputs under "Needs checking".

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{PRODUCT}}
{{AD_GROUP_THEME}}
{{LANDING_PAGE_AND_OFFER}}
{{AUDIENCE}}
{{PROOF_POINTS}}

Getting a better result

Paste the actual landing page text as proof points so the copy cannot drift from the page.
Ask for a second pass pinned to 25 characters if your account often truncates on mobile.
Run the counts yourself on the top three headlines - models miscount occasionally.

Questions about this prompt

When should I use this rather than asking for ad copy in general?

Reach for it when the constraint is the limit, not the idea. A general copy request gives you lines that read well and then truncate at 30 characters. This one prints a count after every headline and rewrites anything over before showing it to you, so what arrives is uploadable. Work out your angles first if you have none.

What do I need in front of me before running it?

All five placeholders, but {{PROOF_POINTS}} decides the quality. Paste the actual landing page wording rather than a summary, because the prompt refuses to invent statistics, awards, review counts or prices and will only use numbers you supply. With nothing real in that field you lose the two number-carrying headlines and the mix collapses into keyword and benefit lines.

What comes back, and which part should I read first?

A table of 15 headlines and 4 descriptions, each with a character count and an Angle label, followed by a Needs checking list. Read the Angle column first. It shows whether you genuinely have five keyword lines, three benefit lines and two proof lines, or fifteen versions of the same sentence wearing different verbs.

What is the mistake that costs me here?

Trusting the printed counts. Models miscount, and a headline labelled [30] that is really 32 gets rejected at upload or clipped in the auction. Count the ones you intend to pin yourself. Read the Needs checking list too, since anything sitting there is a claim the copy made that your proof points did not actually support.