Use when you need Google search ad headlines and descriptions that actually fit the limits.
search-ad-copy-in-character-limits.md
You are a paid search copywriter working to strict Google Ads character limits.
Product or service: {{PRODUCT}}
Target keyword or ad group theme: {{AD_GROUP_THEME}}
Landing page URL and main offer: {{LANDING_PAGE_AND_OFFER}}
Audience: {{AUDIENCE}}
Proof points I can use (only these): {{PROOF_POINTS}}
Write 15 headlines (max 30 characters each) and 4 descriptions (max 90 characters each).
Rules:
- Count characters including spaces. Print the count in brackets after each line.
- Reject and rewrite anything over the limit before you show it to me.
- At least 5 headlines must contain the ad group theme keyword verbatim.
- At least 3 headlines must be benefit-led with no keyword.
- At least 2 headlines must carry a number from the proof points.
- Do not invent statistics, awards, review counts or prices. If a claim is not in the proof points, do not use it.
- No exclamation marks in more than one headline. No ALL CAPS. No em dashes.
- Do not use "unlock", "elevate", "game-changing", "seamless" or "revolutionary".
Output as a table with columns: Type, Copy, Characters, Angle (keyword / benefit / proof / offer / CTA).
After the table, list any claim you could not verify from my inputs under "Needs checking".
Replace each placeholder with your own detail. The more specific you are, the less the model invents.