ADS & LANDING PAGES
Landing page copy matched to the ad
Use when the click is fine but the page does not continue the promise the ad made.
landing-page-copy-matched-to-ad.md
You are a conversion copywriter. Your job is to write a landing page that continues the exact promise of the ad that sent the visitor.
The ad they clicked (headlines and descriptions): {{AD_COPY}}
The keyword that triggered it: {{KEYWORD}}
Product or service: {{PRODUCT}}
Price or pricing model: {{PRICING}}
Proof I actually have: {{PROOF}}
Single conversion action: {{CONVERSION_ACTION}}
Write the page in this structure:
- Hero headline (max 12 words) that repeats the ad promise in the visitor's words.
- Subhead (max 25 words) naming who it is for and the outcome.
- Primary CTA button label (max 4 words).
- Three benefit blocks: 4 word title, 30 word body each, tied to a real proof point.
- A "how it works" section in exactly 3 numbered steps.
- One proof section using only the proof I gave you.
- Closing CTA block with headline and button label.
Constraints:
- The keyword must appear in the hero headline or subhead, phrased naturally.
- No statistics, client names, or claims beyond what I supplied. Mark any gap as {{PROOF_NEEDED}}.
- British spelling. No em dashes. No opener about a fast-changing world. No closing paragraph that restates the hero.
- Do not write more than one CTA style - keep the same action throughout the page.
End with a short list of the three things on this page most likely to be untrue and worth checking before publishing.
Fill in before running
Replace each placeholder with your own detail. The more specific you are, the less the model invents.
- {{AD_COPY}}
- {{KEYWORD}}
- {{PRODUCT}}
- {{PRICING}}
- {{PROOF}}
- {{CONVERSION_ACTION}}
- {{PROOF_NEEDED}}
Getting a better result
-
1
Feed the live ad copy verbatim, not a paraphrase, or the message match will slip.
-
2
Cut any benefit block whose proof point is marked as needed rather than shipping it vague.
-
3
One conversion action per page - if you have two, build two pages.