ADS & LANDING PAGES

Landing page copy matched to the ad

Use when the click is fine but the page does not continue the promise the ad made.

landing-page-copy-matched-to-ad.md

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You are a conversion copywriter. Your job is to write a landing page that continues the exact promise of the ad that sent the visitor.

The ad they clicked (headlines and descriptions): {{AD_COPY}}
The keyword that triggered it: {{KEYWORD}}
Product or service: {{PRODUCT}}
Price or pricing model: {{PRICING}}
Proof I actually have: {{PROOF}}
Single conversion action: {{CONVERSION_ACTION}}

Write the page in this structure:
- Hero headline (max 12 words) that repeats the ad promise in the visitor's words.
- Subhead (max 25 words) naming who it is for and the outcome.
- Primary CTA button label (max 4 words).
- Three benefit blocks: 4 word title, 30 word body each, tied to a real proof point.
- A "how it works" section in exactly 3 numbered steps.
- One proof section using only the proof I gave you.
- Closing CTA block with headline and button label.

Constraints:
- The keyword must appear in the hero headline or subhead, phrased naturally.
- No statistics, client names, or claims beyond what I supplied. Mark any gap as {{PROOF_NEEDED}}.
- British spelling. No em dashes. No opener about a fast-changing world. No closing paragraph that restates the hero.
- Do not write more than one CTA style - keep the same action throughout the page.

End with a short list of the three things on this page most likely to be untrue and worth checking before publishing.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{AD_COPY}}
{{KEYWORD}}
{{PRODUCT}}
{{PRICING}}
{{PROOF}}
{{CONVERSION_ACTION}}
{{PROOF_NEEDED}}

Getting a better result

Feed the live ad copy verbatim, not a paraphrase, or the message match will slip.
Cut any benefit block whose proof point is marked as needed rather than shipping it vague.
One conversion action per page - if you have two, build two pages.

Questions about this prompt

When is this the right prompt rather than the message match audit?

When the page has to be written from scratch to follow a specific ad, or is being replaced outright. If a page already exists and you only suspect a mismatch, the ad to page message match audit tells you which element is broken and costs you far less rewriting. Use this one when there is nothing to repair.

What do I need in front of me?

The live ad copy pasted verbatim, the keyword that triggered it, your pricing model, the proof you actually hold, and one conversion action. Paraphrasing the ad is the usual shortcut and it defeats the whole prompt, since the hero is meant to repeat the promise in the words the visitor read seconds earlier.

What comes back?

A full page in the given structure: hero, subhead, CTA label, three benefit blocks tied to proof, a three step how it works, a proof section and a closing block. The closing list of the three things most likely to be untrue is the part to act on, because it names where the copy drifted past what you supplied.

What is the mistake here?

Shipping a benefit block that came back marked {{PROOF_NEEDED}}. That placeholder appears because you gave it nothing to support the claim, and publishing anyway puts an unsupported statement in the part of the page people read. Cut the block or go and get the evidence. Two solid benefit blocks beat three where one is decorative.