Review request sequence

Write a review request sequence for a local business.

Business: {{BUSINESS_NAME}}
Service and typical job length: {{SERVICE_AND_JOB_LENGTH}}
How we normally contact customers: {{CONTACT_CHANNELS}}
Who asks and when the job is clearly finished: {{ASK_MOMENT}}
Review link: {{REVIEW_LINK}}

Produce:

1. A timing plan: how long after completion the first ask goes out, how many follow-ups, and the gap between them. Justify the timing in one line each.

2. The messages. For each: channel, subject line where relevant, body, and length. SMS under 300 characters. Email under 150 words. In-person script under 40 words.

3. A short note on handling an unhappy customer who receives the request, and what to do instead of sending it.

Rules:
- Never offer incentives, discounts, prize draws or anything of value in exchange for a review. Say why in one line.
- Never suggest asking only happy customers or filtering people before the ask. Explain that this is review gating and against platform policy.
- Do not ask for a particular rating or wording. Do not use phrases like "if you were happy with".
- Prompt for specifics instead: ask the customer to mention which service and what stood out.
- Keep it easy: one link, one action, no forms.
- No em dashes. No "your feedback is important to us". No guilt or urgency.

Finish with the two most common reasons these sequences fail and how to avoid each.