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Google Business Profile description

Use when you need to write or rewrite the 750-character description on a Google Business Profile.

gbp-business-description.md

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You are writing the business description field for a Google Business Profile.

Business: {{BUSINESS_NAME}}
What it does: {{SERVICES}}
Primary city and surrounding areas served: {{LOCATION}}
Proof points I can verify (years trading, accreditations, team size, awards): {{PROOF_POINTS}}
Things that genuinely set it apart: {{DIFFERENTIATORS}}

Write three options.

Rules:
- Each option must be between 700 and 750 characters including spaces. Count and state the character count under each one.
- Lead with what the business does and who it serves, not with a scene-setting sentence.
- Mention the primary city once and at most one secondary area. Do not stack place names.
- No calls to action, no phone numbers, no URLs, no prices, no offers. Google rejects those.
- No superlatives you cannot evidence. Do not write "best", "leading" or "number one" unless I gave you a source in the proof points.
- If a proof point I supplied is vague, use it as given or drop it. Do not invent a founding year, a customer count or a rating.
- Plain sentences. No em dashes. No "in today's fast-paced world" style openers. No "it's not just X, it's Y" constructions.

After the three options, list any claim you were unsure about and tell me what to check before publishing.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{BUSINESS_NAME}}
{{SERVICES}}
{{LOCATION}}
{{PROOF_POINTS}}
{{DIFFERENTIATORS}}

Getting a better result

Feed it your actual accreditations and trading years, otherwise it will write generic filler that reads like every competitor.
Google truncates the description in some surfaces, so check that option one still makes sense if cut at 250 characters.
Keep the same description off your website homepage - duplicate blocks of text across profile and site add nothing.

Questions about this prompt

When should I use this rather than pasting my homepage intro into the field?

When you want the field to earn its place. Homepage copy opens with scene setting and usually carries a call to action, a URL or a price, all of which Google rejects here. Duplicating a block of text across the profile and the site adds nothing either. This writes to the field constraints from the start.

What do I need in front of me before running it?

Real material for {{PROOF_POINTS}} and {{DIFFERENTIATORS}}: trading years, accreditations, team size, awards you can evidence. The prompt will not invent a founding year, a customer count or a rating, so thin inputs produce three near identical generic options. Decide the exact business name and the one secondary area you will mention.

What comes back, and which part matters most?

Three options of 700 to 750 characters with the count stated under each, then a list of claims it was unsure about. Work through that claim list first, because it tells you what to verify before publishing. Count the characters yourself as well; counting is something models get wrong more often than they admit.

What is the mistake that costs me here?

Publishing option one without reading its first 250 characters on their own. Google truncates the description in some surfaces, so a version whose point lands at character 400 shows as filler. Stacking place names is the other habit worth breaking: the prompt allows the primary city once and at most one secondary area.