ECOMMERCE
Audit a product page against buyer questions
Use before rewriting a product page, to find what information is missing rather than what reads badly.
product-page-content-audit.md
Audit this product page for missing information.
Full page content as it stands:
{{PAGE_CONTENT}}
Product category: {{CATEGORY}}
Price: {{PRICE}}
Questions customers actually ask about this product: {{CUSTOMER_QUESTIONS}}
Recorded return reasons: {{RETURN_REASONS}}
Do this:
1. List every question a buyer at this price point needs answered before purchase in this category. Aim for 15 to 25.
2. For each, mark: ANSWERED (quote where), PARTIAL (quote and say what is missing), or ABSENT.
3. Sort the ABSENT and PARTIAL rows by impact, using this rule: anything appearing in the recorded return reasons ranks highest, then anything in the customer questions, then everything else.
4. For the top 5, state exactly what data you would need from the business to answer it - not suggested copy.
5. Separately list anything on the page that is filler: text that answers no question. Quote it.
Rules:
- Do not write replacement copy. This is an audit.
- Do not mark something answered because it is implied. It must be stated.
- Do not invent customer questions beyond the list unless they are standard for the category, and mark those as inferred.
- Output as a table for steps 2 and 3. No em dashes.
Fill in before running
Replace each placeholder with your own detail. The more specific you are, the less the model invents.
- {{PAGE_CONTENT}}
- {{CATEGORY}}
- {{PRICE}}
- {{CUSTOMER_QUESTIONS}}
- {{RETURN_REASONS}}
Getting a better result
-
1
Run this before any rewrite. Most underperforming product pages are missing facts, not adjectives.
-
2
The filler list is usually a third of the page and deleting it costs nothing.
-
3
Take the "data you would need" list to merchandising as a request, not to a writer as a brief.