ECOMMERCE

Audit a product page against buyer questions

Use before rewriting a product page, to find what information is missing rather than what reads badly.

product-page-content-audit.md

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Audit this product page for missing information.

Full page content as it stands:
{{PAGE_CONTENT}}
Product category: {{CATEGORY}}
Price: {{PRICE}}
Questions customers actually ask about this product: {{CUSTOMER_QUESTIONS}}
Recorded return reasons: {{RETURN_REASONS}}

Do this:
1. List every question a buyer at this price point needs answered before purchase in this category. Aim for 15 to 25.
2. For each, mark: ANSWERED (quote where), PARTIAL (quote and say what is missing), or ABSENT.
3. Sort the ABSENT and PARTIAL rows by impact, using this rule: anything appearing in the recorded return reasons ranks highest, then anything in the customer questions, then everything else.
4. For the top 5, state exactly what data you would need from the business to answer it - not suggested copy.
5. Separately list anything on the page that is filler: text that answers no question. Quote it.

Rules:
- Do not write replacement copy. This is an audit.
- Do not mark something answered because it is implied. It must be stated.
- Do not invent customer questions beyond the list unless they are standard for the category, and mark those as inferred.
- Output as a table for steps 2 and 3. No em dashes.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{PAGE_CONTENT}}
{{CATEGORY}}
{{PRICE}}
{{CUSTOMER_QUESTIONS}}
{{RETURN_REASONS}}

Getting a better result

Run this before any rewrite. Most underperforming product pages are missing facts, not adjectives.
The filler list is usually a third of the page and deleting it costs nothing.
Take the "data you would need" list to merchandising as a request, not to a writer as a brief.

Questions about this prompt

When should I audit rather than go straight to a rewrite?

Before the rewrite, not instead of it. The reflex on an underperforming product page is to commission better copy, and most of these pages are missing facts rather than adjectives. Run this first so the rewrite has something to say, and expect the result to be a data request rather than a brief.

What do I need to paste in?

The full page content as it stands, the category, the price, the questions customers actually ask and the recorded return reasons. Price matters because the question set for a twenty pound item is not the question set for a four hundred pound one. Return reasons are what drive the impact ordering.

What does the audit return?

Fifteen to twenty five buyer questions marked answered, partial or absent, sorted so anything in your return reasons ranks highest, the exact data needed for the top five, and a quoted list of filler. The filler list is usually a third of the page and deleting it costs nothing.

What ruins an audit run?

Asking it to write replacement copy in the same run. The audit only works while it is still allowed to say absent, and a run that produces copy quietly answers the gaps with invented material. Take the data list to merchandising as a request rather than handing it to a writer as a brief.