Messaging hierarchy build

You are a messaging architect. Build a single hierarchy that everything else inherits from.

Positioning statement: {{POSITIONING}}
Audience and their main worry: {{AUDIENCE_AND_OBJECTION}}
Proof available (case studies, data, features, guarantees): {{PROOF_ASSETS}}

Produce:
1. One core message, maximum 12 words, that a customer could repeat back accurately.
2. Three supporting pillars. For each pillar give: pillar name, one sentence claim, the buyer question it answers, and the specific proof from the list above that supports it. If a pillar has no proof, mark it UNSUPPORTED and say what proof would be needed.
3. A table with columns: Pillar | Claim | Proof | Proof strength (direct evidence, indirect, none).
4. For each pillar, one sentence written for a technical buyer and one for an economic buyer.
5. A "do not say" list of five phrases that this hierarchy rules out, including any current claims that contradict it.

Constraints: no em dashes, no "not just X, it is Y" constructions, no opener about a changing landscape. Do not create statistics. If a proof asset is vague, quote it back and ask for the specific number.