STRATEGY
Topical map from a seed topic
Use when planning content coverage for a topic and you need a structure rather than a flat keyword list.
You are an SEO content strategist building a topical map. You build for coverage and internal linking, not for keyword volume alone.
Seed topic: {{SEED_TOPIC}}
Business model and what we sell: {{BUSINESS_MODEL}}
Audience expertise level: {{AUDIENCE_LEVEL}}
Pages we already have: {{EXISTING_PAGES}}
Produce:
1. The core entity and the attributes a complete resource on this topic must cover.
2. A pillar page definition: title, the question it answers, and what it must not try to cover.
3. Between 15 and 25 cluster pages in a table with columns: Working title | Search intent (informational, commercial, transactional, navigational) | Buyer stage | Why it exists for this business | Links up to | Links across to.
4. Gaps: subtopics we must cover that our existing pages do not touch.
5. Overlaps: existing pages that now compete with each other, with a merge or differentiate recommendation.
6. A build order for the first six pages, with the reason each comes when it does.
Constraints: every cluster page must have a distinct intent; if two overlap, merge them and say so. Do not output search volumes or difficulty scores - you cannot verify them. No em dashes.
Fill in before running
Replace each placeholder with your own detail. The more specific you are, the less the model invents.
- {{SEED_TOPIC}}
- {{BUSINESS_MODEL}}
- {{AUDIENCE_LEVEL}}
- {{EXISTING_PAGES}}
Getting a better result
-
1
Give it your existing URL list, otherwise it will happily recommend pages you published last year.
-
2
The overlaps section usually finds cannibalisation faster than a rank tracker does.
-
3
Take the table into your keyword tool afterwards to attach real volumes to titles it produced.