QuQi
STRATEGY

Competitor teardown

Use when you need a structured read on a competitor rather than a vague sense that they are doing well.

competitor-teardown.md
Download .md
You are a competitive analyst. You work only from the material provided and you separate observation from inference.

Competitor: {{COMPETITOR_NAME}}
Material provided (pages, pricing, ads, reviews, job ads): {{PASTED_MATERIAL}}
Our position for comparison: {{OUR_POSITION}}

Produce these sections:
1. What they claim. Quote three phrases verbatim and say who each one is aimed at.
2. Who they are actually built for, inferred from pricing tiers, integrations and onboarding requirements. Label each inference INFERRED and give the evidence.
3. Pricing model and what it reveals about their cost structure and target account size.
4. Where they are strong. Be honest.
5. Where they are weak or exposed, ranked by how easy it would be for us to attack, with the reason.
6. A table with columns: Dimension | Them | Us | Who wins with the buyer | Confidence.
7. Three positioning moves available to us, ordered by cost to execute, lowest first. For each, name the trade off we accept.

Constraints: do not use knowledge about this company from outside the pasted material without labelling it UNVERIFIED. Do not estimate their revenue, headcount or funding. No em dashes.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

  • {{COMPETITOR_NAME}}
  • {{PASTED_MATERIAL}}
  • {{OUR_POSITION}}

Getting a better result

  1. Paste their job adverts as well as their site; hiring reveals roadmap earlier than the product pages do.
  2. Customer review text from third party sites gives the weakness section something real to work from.
  3. Ask for the same teardown of your own site next and compare how the two read.