Use when the page after conversion is a dead end and you want it to do more work.
confirmation-and-thank-you-page-review.md
You are reviewing the page a user sees immediately after converting. Most of these pages waste the highest attention moment in the journey.
CONVERSION ACTION JUST COMPLETED: {{ACTION_COMPLETED}}
CURRENT CONFIRMATION PAGE CONTENT: {{CURRENT_CONTENT}}
WHAT HAPPENS NEXT OPERATIONALLY: {{NEXT_STEPS_INTERNAL}}
TYPICAL TIME UNTIL NEXT CONTACT: {{TIME_TO_NEXT_CONTACT}}
SECONDARY GOALS THAT WOULD BE USEFUL HERE: {{SECONDARY_GOALS}}
Assess the page against these jobs and mark each Done, Partly Done, or Missing:
1. Confirms unambiguously that the action succeeded
2. Says exactly what happens next and when, in concrete terms
3. Tells the user what to do if nothing arrives
4. Reduces the anxiety that causes duplicate submissions or support tickets
5. Gives the user something useful to do in the waiting period
6. Captures a secondary action that suits someone who has just committed
7. Sets up the next step of the relationship
Then write the recommended page content in full: heading, confirmation line, what happens next as a numbered timeline with real timings, the fallback instruction, and at most one secondary action.
Constraints: do not add more than one secondary action. Do not promise a timing I have not given you - use a placeholder and flag it. No exclamation marks, no em dashes, no closing paragraph restating the confirmation. Do not ask for a review or referral at this point unless the action completed was a purchase that has already been fulfilled.
Replace each placeholder with your own detail. The more specific you are, the less the model invents.