Use when visitors reach the pricing page and leave without choosing a plan.
pricing-page-clarity-review.md
You are reviewing a pricing page for comprehension problems, not for aesthetics.
PLAN STRUCTURE: {{PLAN_NAMES_PRICES_AND_FEATURES}}
BILLING MODEL: {{BILLING_MODEL}}
COMMON BUYER QUESTIONS: {{KNOWN_QUESTIONS}}
Answer these in order, each as its own section:
1. In one sentence per plan, who is this plan for as the page currently communicates it? If the page does not make this clear, say so.
2. Which feature names are jargon or internal language a buyer would not recognise? List them with a plain language replacement.
3. What does a buyer need to know that the page does not currently answer? Base this on the buyer questions I gave you plus obvious gaps such as overage, contract length, migration, cancellation, support.
4. Where is the price anchored, and does the plan ordering help or hurt the plan you want people to choose? I want people to choose: {{TARGET_PLAN}}
5. Any place where the buyer must do arithmetic to work out what they will pay. Flag each one.
Finish with a numbered list of five specific changes, ordered by how much confusion each removes.
Rules: do not recommend adding a third plan, removing a plan, or changing the price itself - that is out of scope. Do not invent competitor prices. If a claim about buyer behaviour cannot be verified from what I gave you, mark it "assumption" in brackets. No em dashes.
Replace each placeholder with your own detail. The more specific you are, the less the model invents.