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Social media management

QuQi vs Publer: who fills the social calendar

Publer is a broad scheduler for people who already have their posts: 13 networks, bulk uploads, recycling and, on Business, analytics and an MCP server. QuQi is a crew for one website that writes each day’s posts, makes their pictures and videos, and works on the site itself as well.

Choose Publer if
  • You already make your posts and want them on many profiles at a low price per account.
  • You need Mastodon, Telegram or Bluesky in the same calendar.
  • You want analytics, posting-time suggestions and competitor reports for each profile.
Choose QuQi if
  • You want each day’s posts written and designed without opening an editor.
  • You want every picture and carousel to match your website’s brand.
  • You want the same crew writing articles and fixing the website’s SEO.

Who does the work, step by step

A week of social posting, step by step, and who does each part.

01

Plan the week

With PublerYou sort ideas on its Ideas board and fill the queues, or let an RSS feed add new items.
With QuQiThe social strategy written when you added the site sets the mix, and the calendar shows each day’s batch.
02

Write the posts

With PublerYou write each caption, with AI Assist and your Brand Voice to draft and rewrite.
With QuQiSocial Copywriter turns the day’s idea into a version for each channel, each with its own hook.
03

Make the visual

With PublerYou upload it, design it in Canva or VistaCreate, or ask AI Assist for an image.
With QuQiEach post gets a picture or carousel in your fonts, logo and colours, and Video Producer adds a video every Friday.
04

Schedule

With PublerPubler posts at the time you set, with previews per network, queues and recycling.
With QuQiPosts go out at their time on every connected channel, or wait for your OK if you set them to.
05

Reply and report

With PublerYou answer comments post by post and, on Business, read analytics and export reports.
With QuQiQuQi has no inbox and no post analytics, so replies and reports happen in the networks’ own apps or another tool.

QuQi vs Publer, feature by feature

What it does Publer QuQi
Articles and your website
Writes long-form SEO articles Partly An AI blog writer drafts posts for WordPress Yes Researched, written in your voice, with pictures and internal links
Publishes them to your website by itself Partly WordPress, hosted or self-hosted, on a schedule Yes WordPress, Shopify, Webflow, Ghost, Notion or a webhook; Wix as draftsEvery paid plan
Writes in your brand’s voice Yes AI Brand Voices, one per brand or client Yes Read from your website, with the words to use and avoid
Languages it writes in 80+ For AI-written content, as its AI Assist page says Your website’s language A calendar job can ask for another one
SEO and AI search
Audits the site’s technical SEO No Yes A weekly audit of 56 checks
Keyword and backlink database to explore No No It researches keywords for its own articles
Checks whether AI assistants recommend you No Yes ChatGPT, Gemini, Perplexity and Google’s AI Overviews, weekly
Social media
Writes social posts Yes AI Assist drafts captions, hashtags and alt text Yes Worded for each channel, with a picture or video
Posts to your social channels Yes 13 networks, Mastodon, Telegram and WordPress among them Yes Instagram, Facebook, LinkedIn, TikTok, Threads, Pinterest, X, Google Business, YouTubeEvery paid plan
Inbox for comments and messages Partly Comments per post; its Kibo inbox is a separate beta No
Social analytics and reports Yes On Business, with posting times and competitor analysis No
Pictures and video
Makes on-brand pictures and carousels Partly AI images, plus Canva, VistaCreate and carousel templates Yes In your website’s fonts, logo and colours
Makes short videos Partly You make it in its video editor or in VistaCreate Yes With a voice, music and your own products
Hands-on editor to do it yourself Yes Photo and video editor, with Canva and VistaCreate inside No You ask for changes in words
How the work happens
Works on a calendar without being asked Partly Queues, recycling and RSS feeds, for posts you supply Yes Each teammate has its own days and times
Asks before anything goes live Yes Two-step approvals and client previews in workspaces Yes Articles, posts and page fixes each have a switch
Seats for a team Yes Extra members are billed on top of the accounts Yes Owner, admin, editor and viewer roles
API Yes API and an MCP server on Business and Enterprise Yes REST API, webhooks and an MCP server

QuQi’s column is for a paid plan. The free plan audits and analyses the website, and publishing starts on a paid plan.

Publer’s details were checked on October 18, 2026 on its own pages: publer.com/plans, publer.com/features/ai-assist, publer.com/features/workspaces, publer.com/integrations/wordpress, publer.com/blog/publer-mcp . Plans and features change, so check there before you buy. Publer is a trademark of its owner; QuQi is not affiliated with it.

What each one costs

Publer charges per social account, with a free plan for up to 3 accounts and extra team members billed on top. If scheduling is all you need, that will usually cost you less. QuQi charges per website: each paid plan gives the whole crew one monthly balance of credits for posts, pictures, videos, articles and fixes, and unused plan credits carry over for a month.

Publer
FreeOne user and up to 3 accounts, X not included
Free
ProfessionalUnlimited scheduling, bulk uploads, RSS and X
$5 a month per channel$4 a month billed yearly
BusinessAdds analytics, unlimited AI, recycling, API and MCP
$10 a month per channel$8 a month billed yearly
EnterpriseVolume discounts, 1:1 onboarding and priority support
Custom pricing

A 7-day free trial · As listed on October 18, 2026 · Publer’s pricing page

QuQi
FreeAudits and analyses the website. Publishing starts on a paid plan.
Free
Starter300K credits a month for the whole crew
$29 a month per website$24.17 a month billed yearly
Growth800K credits a month for the whole crew
$79 a month per website$65.83 a month billed yearly
Scale2M credits a month for the whole crew
$199 a month per website$165.83 a month billed yearly

Billed per website. The whole crew shares the credits, and unused plan credits carry over for a month. See pricing

What it takes to cover the same jobsPubler takes the scheduling here, priced for a single account, so each extra profile would add to that bar. The other bars are tools from this comparison for the writing, design and SEO work QuQi’s crew also does.
Publer
Schedules the social posts
$5 a month per channel
Jasper
Writes the articles
$69 a month per seat
Canva
Designs the pictures
$18 a month
Semrush
SEO audits and keyword data
$139 a month
Together $231 a month
QuQi Starter $29 a month
QuQi Growth $79 a month
QuQi Scale $199 a month

Each tool at its first paid plan, billed monthly, as its own pricing page listed it when we checked. They are not the same products: the bars show what a set of tools costs, not that one replaces another feature for feature.

Where Publer is stronger

  • Reach: 13 networks, with Mastodon, Telegram, Bluesky and WordPress among them.
  • Volume tools: CSV uploads of up to 500 posts, queues, recycling, Spintax variations and RSS automation.
  • Analytics on Business, with suggested times to post, hashtag analytics, competitor analysis and PDF or CSV reports.
  • A free plan for up to 3 accounts, and a price per account that suits a handful of profiles.

Where QuQi is stronger

  • Each post is written for its channel and arrives with a picture or carousel designed in your brand, with no brief from you.
  • Short videos from Video Producer, with a voice, music and stock footage, ready to post from the library or the chat.
  • The website side: articles published to your CMS, a weekly SEO audit, page fixes through QuQi Edge and weekly AI answer checks.
  • Approvals on your phone: a post waiting for your OK can reach Telegram or WhatsApp with Approve and Reject buttons.

Using Publer and QuQi together

You can keep Publer for what it covers well: the networks QuQi does not post to, recycled evergreen posts and the analytics on Business. Let QuQi write and design the daily posts for your main channels, and give each channel to one tool only so nothing goes out twice.

Both have MCP servers, which helps if you already work in an assistant. With both connected, Claude can read Publer’s calendar and analytics, then ask QuQi’s crew for a new post, and you confirm each step.

Compare QuQi with similar tools

Buffer

A social media scheduler with a free plan and per-channel pricing, made for creators and small businesses who write and design their own posts.

SocialPilot

A social media scheduler with an AI caption assistant, an inbox, analytics and client approvals, sold in account bundles to agencies and small teams.

Metricool

A planner and analytics tool for freelancers and agencies that schedules to 11 networks and reports on posts and ads, with a free plan.

Later

A visual social media planner and scheduler, sold beside Later’s influencer marketing platform, for creators and small brands that plan Instagram first.

SocialBee

A scheduler built on content categories and evergreen recycling, with an AI Copilot that drafts posts from your website, for small businesses and agencies.

Every comparison

QuQi vs Publer: common questions

Is QuQi cheaper than Publer?

For scheduling alone, Publer usually costs less: it has a free plan and charges per social account. QuQi charges per website, and its plans pay for the writing, the pictures and videos, and the work on your site. The pricing section above shows both as listed today.

Can Publer post to Instagram?

Yes, to business and creator accounts, Reels included, and since 2025 without a Facebook login. QuQi posts to Instagram too, with the caption worded for Instagram and the link left out of it.

Which one shows how my posts perform?

Publer, on its Business plan: analytics, suggested times to post, hashtag analytics and competitor analysis, with PDF and CSV reports. QuQi does not track likes, reach or engagement on social posts.

Does Publer write blog articles?

Its AI blog writer drafts the title, slug, headings and post for WordPress, and Publer can schedule it and share it to social. QuQi’s Copywriter picks the keyword, reads the top results and publishes to WordPress, Shopify, Webflow, Ghost or Notion.

Can I use Publer and QuQi together?

Yes. Give each channel to one of them so nothing is posted twice. One split that works: QuQi for the daily branded posts and the website, Publer for Mastodon, Telegram, Bluesky and recycled posts.

Meet your crew

Add your website. QuQi reads it, puts the crew together, and the SEO Auditor starts the first audit.

See what the crew does in your industry