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Social media management

A Metricool alternative that makes the content it posts

Metricool is a planner and analytics tool that posts to 11 networks, reports on organic and paid results, and has a real free plan. QuQi makes the content itself: each post written for its channel with a picture or carousel in your brand, a short video every week, and articles published to your website.

Metricool QuQi
What it is
A social planner with analytics and ads reports A crew of AI teammates that grows one website
How you work with it
You plan posts in its calendar and read the reports It works on a calendar, and you choose what waits for your OK
Price to start
Free plan, then from $25 a month Free plan, then from $29 a month
Made for
Freelancers, small businesses and agencies with many brands Owners and small teams who want the marketing done

Why people look for an alternative to Metricool

Three reasons show up again and again when people weigh Metricool against other planners, and most of them trace back to its pricing table.

The pictures are still yours to make

Metricool’s AI assistant drafts and rewrites captions. Outside its Carousel Agent for Claude, the visuals come from Canva, Adobe Express or your own files, so a business without a designer still needs someone for every picture.

LinkedIn, X and approvals mean a step up

The free plan leaves out LinkedIn and X. X is a paid add-on on the paid plans too, and post approvals start on Advanced.

One brand, one profile per network

Metricool counts brands, and each brand holds one profile per network. A business with two Instagram accounts needs two brands, and AI credits are capped per brand each month.

What QuQi does instead

QuQi keeps the posting and adds the making, along with the website work that Metricool measures but does not do.

Social Copywriter

Writes the day’s post for every connected channel, each version with a hook of its own, and posts it with a picture or carousel laid out in your fonts and colours.

Video Producer

Makes a weekly short video with a voiceover, music and stock footage or your products. You post it from the library or from the chat.

Copywriter

Researches a keyword, writes the article in your voice and sends it to WordPress, Shopify, Webflow, Ghost or Notion on Mondays and Thursdays.

AI Visibility

Puts the questions your buyers ask to ChatGPT, Gemini, Perplexity and Google’s AI Overviews each week, and shows which rivals the answers name.

Metricool and QuQi, side by side

What it does Metricool QuQi
Writes social posts Yes Its AI drafts and rewrites posts, with AI credits per brand Yes Worded for each channel, with a picture or video
Posts to your social channels Yes 11 networks; LinkedIn on paid plans, X as an add-on Yes Instagram, Facebook, LinkedIn, TikTok, Threads, Pinterest, X, Google Business, YouTubeEvery paid plan
Inbox for comments and messages Yes 6 networks, X with its add-on, plus Flows auto-replies No
Social analytics and reports Yes Posts, competitors, web traffic and Meta, Google and TikTok ads No
Makes on-brand pictures and carousels Partly A Carousel Agent through its Claude connector Yes In your website’s fonts, logo and colours
Makes short videos No It schedules and measures the videos you bring Yes With a voice, music and your own products
Works on a calendar without being asked Partly Recurring posts and auto-lists repost by themselves Yes Each teammate has its own days and times
Asks before anything goes live Yes On Advanced, with roles and client access Yes Articles, posts and page fixes each have a switch

QuQi’s column is for a paid plan. The free plan audits and analyses the website, and publishing starts on a paid plan.

Metricool’s details were checked on October 18, 2026 on its own pages: metricool.com/pricing, metricool.com/ai-tools-social-media, metricool.com/metricool-mcp-claude, metricool.com/press-release-metricool-flows, metricool.com/google-my-business-with-metricool . Plans and features change, so check there before you buy. Metricool is a trademark of its owner; QuQi is not affiliated with it.

The full comparison, with prices: QuQi vs Metricool

When Metricool is the better pick

QuQi is not the answer to everything Metricool does. Stay with it, or use both, if this sounds like you.

  • You want a free plan that schedules posts and reports on one brand for as long as you like.
  • You report on Meta, Google and TikTok ads beside your organic posts, or answer Google Business reviews from the same place.
  • You manage many client brands and want a planner, an inbox, Flows auto-replies and reports for each one.

Moving from Metricool to QuQi

  1. 01

    Hand over the daily posting first

    Connect your channels to QuQi and let Social Copywriter take the routine posts. Keep Metricool’s calendar for the campaign posts you plan by hand.

  2. 02

    Let QuQi read your brand

    Add your website and QuQi picks up its colours, logo and tone, so the first pictures already look like yours. The Social posts switch decides whether posts go out alone or wait for you.

  3. 03

    Keep the free plan for the numbers

    Metricool’s free plan goes on reading one brand’s profiles, with 30 days of history. Watch how QuQi’s posts do there for a month before you decide on a paid tier.

Other Metricool alternatives

Buffer

A social media scheduler with a free plan and per-channel pricing, made for creators and small businesses who write and design their own posts.

Later

A visual social media planner and scheduler, sold beside Later’s influencer marketing platform, for creators and small brands that plan Instagram first.

Publer

A social media scheduler priced per account, with a free plan, AI Assist, bulk scheduling and 13 networks, for creators, small businesses and agencies.

SocialPilot

A social media scheduler with an AI caption assistant, an inbox, analytics and client approvals, sold in account bundles to agencies and small teams.

Hootsuite

A social media management suite, now called Social OS, for teams that publish, answer messages, listen and report across many accounts, priced per user.

Every comparison

Metricool alternative: common questions

Is Metricool really free?

Yes, for one brand: 20 scheduled posts a month, 30 days of analytics and 5 competitors, without LinkedIn or X. QuQi’s free plan works another way. It audits and analyses your website, and writing and posting start on a paid plan.

Does QuQi design the images for my posts?

Yes. Every post from Social Copywriter comes with a picture or a carousel that uses your website’s fonts, colours and logo. The words on it are set as type, never drawn by an AI model, and you ask for changes in the chat.

Can QuQi post to Google Business like Metricool?

Yes. QuQi posts to Google Business along with Instagram, Facebook, LinkedIn, TikTok, Threads, Pinterest and X, and to YouTube for video. Metricool also answers Google Business reviews and reaches Bluesky and Twitch, which QuQi does not.

Does QuQi have an inbox or auto-replies like Metricool Flows?

No. QuQi does not read or answer comments and messages, and it has no keyword auto-replies. If the inbox or Flows matter to you, keep Metricool for them.

Is QuQi a good fit for an agency with many brands?

Each website gets its own QuQi crew and its own plan, so an agency pays per client website. Metricool’s brand tiers fit an agency that schedules and reports for many clients. QuQi fits one that also needs the content made.

Meet your crew

Add your website. QuQi reads it, puts the crew together, and the SEO Auditor starts the first audit.

See what the crew does in your industry