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Design and image tools

QuQi vs Pomelli: Google’s free creatives or a marketing crew

Pomelli is free, made by Google, and good at on-brand images: it reads your site and turns a product or a prompt into a campaign you can post to Instagram with one button. QuQi is a paid crew on a calendar, posting daily, writing articles and fixing your site. If a few Instagram images a month are all you need, Pomelli may be enough.

Choose Pomelli if
  • You want campaign images and product shots at no cost.
  • You post mostly to one professional Instagram account.
  • You want a quick website and a brand book as well.
Choose QuQi if
  • You want posts going out every day without opening an app.
  • Your customers read a language other than English.
  • You want articles, SEO fixes and AI answer checks too.

Who does the work, step by step

One week of social posts for a small business, step by step.

01

Learn the brand

With PomelliIt reads your website, or up to 20 files you upload, and builds a Business Profile you can edit, which can take up to eight minutes.
With QuQiIt reads your website once you add it and builds a brand kit with your colours, your logo and the words you use.
02

Make the creative

With PomelliYou pick a product or type a prompt, check the brief, and get a set of images with text to edit.
With QuQiEach post gets a picture or carousel laid out in your site’s fonts and colours, with the text set by code.
03

Write the caption

With PomelliYou write the caption when you share the creative.
With QuQiSocial Copywriter words the post for each channel, opening each version differently.
04

Post it

With PomelliYou press Post now for a professional Instagram account, and download the files for every other channel.
With QuQiIt goes out on its day to each connected channel, or waits for your OK if you set posts to wait.
05

Keep it going

With PomelliNext week you open Pomelli and start the next campaign.
With QuQiThe calendar carries on: a post every day, an article on Mondays and Thursdays and a short video each Friday.

QuQi vs Pomelli, feature by feature

What it does Pomelli QuQi
Articles and your website
Writes in your brand’s voice Yes Its Business Profile holds your tone, fonts and colours Yes Read from your website, with the words to use and avoid
Languages it writes in 1 English is the only supported language Your website’s language A calendar job can ask for another one
SEO and AI search
Audits the site’s technical SEO No Yes A weekly audit of 56 checks
Checks whether AI assistants recommend you No Yes ChatGPT, Gemini, Perplexity and Google’s AI Overviews, weekly
Social media
Writes social posts Partly Campaign creatives with a headline, text and call to action Yes Worded for each channel, with a picture or video
Posts to your social channels Partly Post now to one professional Instagram account Yes Instagram, Facebook, LinkedIn, TikTok, Threads, Pinterest, X, Google Business, YouTubeEvery paid plan
Pictures and video
Makes on-brand pictures and carousels Yes Campaign creatives, and studio shots from one product photo Yes In your website’s fonts, logo and colours
Makes short videos Partly Animate turns a creative into a short 9:16 clip Yes With a voice, music and your own products
Hands-on editor to do it yourself Partly Edit the text and type, use Fix layout, or ask by prompt No You ask for changes in words

QuQi’s column is for a paid plan. The free plan audits and analyses the website, and publishing starts on a paid plan.

Pomelli’s details were checked on October 18, 2026 on its own pages: support.google.com/labs/answer/16715058, support.google.com/labs/answer/17106904, support.google.com/labs/answer/17090961, support.google.com/labs/answer/16945066, blog.google/innovation-and-ai/models-and-research/google-labs/pomelli . Plans and features change, so check there before you buy. Pomelli is a trademark of its owner; QuQi is not affiliated with it.

What each one costs

Pomelli has one plan, and Google says it can currently be used at no charge, with several hundred image and video generations and any change to the caps posted on its help page. QuQi prices each website: the free plan audits the site, and a paid plan gives the whole crew one balance of credits, with unused plan credits kept for a month.

Pomelli
FreeEvery feature, with several hundred generations
Free

As listed on October 18, 2026 · Pomelli’s pricing page

QuQi
FreeAudits and analyses the website. Publishing starts on a paid plan.
Free
Starter300K credits a month for the whole crew
$29 a month per website$24.17 a month billed yearly
Growth800K credits a month for the whole crew
$79 a month per website$65.83 a month billed yearly
Scale2M credits a month for the whole crew
$199 a month per website$165.83 a month billed yearly

Billed per website. The whole crew shares the credits, and unused plan credits carry over for a month. See pricing

Where Pomelli is stronger

  • It costs nothing to use today, and a gmail.com account is enough to start.
  • Product imagery: Photoshoot turns one product photo into studio or lifestyle shots, with templates of your own.
  • A website you publish with a switch, and a brand book as a PDF or a page, both made from your Business Profile.
  • Assets shared straight into Google Ads, ready for a campaign you set up there.

Where QuQi is stronger

  • Daily posts on the channels you connect, from Instagram to LinkedIn and Google Business, with no campaign to start.
  • Captions and articles in your website’s own language.
  • Short films of 5 to 90 seconds with a voice, music and your products.
  • SEO audits, page fixes, articles and AI answer checks from the same crew.

Using Pomelli and QuQi together

Pomelli and QuQi can share the work. Use Pomelli for a product photoshoot or a one-off campaign when you want to try a look, then drop the images into QuQi’s chat to post them on more channels than Instagram. Let QuQi’s crew keep the daily posts, the weekly film and the SEO work going.

Compare QuQi with similar tools

Canva

An online design suite for social posts, video, decks, documents, websites and print, with millions of templates, Brand Kits and Canva AI.

Buffer

A social media scheduler with a free plan and per-channel pricing, made for creators and small businesses who write and design their own posts.

Later

A visual social media planner and scheduler, sold beside Later’s influencer marketing platform, for creators and small brands that plan Instagram first.

Metricool

A planner and analytics tool for freelancers and agencies that schedules to 11 networks and reports on posts and ads, with a free plan.

Every comparison

QuQi vs Pomelli: common questions

Is QuQi cheaper than Pomelli?

No. Pomelli costs nothing today, and QuQi’s writing and posting start on a paid plan. What you pay for at QuQi is a crew that works on a calendar across your channels, your blog and your site’s SEO. The pricing section above shows both.

Is Pomelli really free?

Google says you can currently use it at no charge, with several hundred image and video generations, and that its help page will show any change to the caps. It is a Labs experiment, so that page holds the current terms.

Can Pomelli make videos?

Short ones. Animate turns a campaign creative into a brief 9:16 animation, and Photoshoot images can be saved as MP4 or GIF. QuQi’s Video Producer makes films of 5 to 90 seconds with a voice, a music bed and, for a shop, its products, in 9:16, 1:1, 4:5, 16:9 or 3:4.

Can Pomelli build a website?

Yes. Since May 2026 it makes a website from your Business Profile that you edit by prompt, preview and publish with a switch, plus a brand book as a PDF or a page. QuQi starts from a website you already have and works on it every week, with audits, page fixes and articles.

Which is better for product photos?

For new studio or lifestyle shots made from one product photo, Pomelli’s Photoshoot. QuQi uses the product photos already on your store, cut out cleanly, inside its pictures, carousels and films.

Meet your crew

Add your website. QuQi reads it, puts the crew together, and the SEO Auditor starts the first audit.

See what the crew does in your industry