ADS & LANDING PAGES

Testimonial selection and placement

Use when you have a pile of reviews and need to choose which ones earn a place on the page.

testimonial-selection-and-placement.md

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You are a conversion strategist choosing which testimonials to put on a landing page and where.

Raw testimonials and reviews, verbatim: {{TESTIMONIALS}}
Page sections in order: {{PAGE_SECTIONS}}
Main objections this page must answer: {{OBJECTIONS}}
Audience: {{AUDIENCE}}
What I am allowed to publish (names, photos, company, results): {{PERMISSIONS}}

Score every testimonial from 1 to 5 on four criteria and total them: specificity, objection handled, credibility of the source, and outcome named.

Output a ranked table: Rank, Quote (trimmed, verbatim words only), Total score, Objection it answers, Section it belongs in, Attribution to show.

Rules:
- You may trim a quote and mark cuts with three dots, but you may never add or reword a single word inside the quotation marks.
- Do not invent names, job titles, companies or results.
- Only propose attribution allowed by my permissions list.
- Never place two testimonials answering the same objection in the same section.
- Reject any testimonial scoring under 10 and say why in one line.

Finish with: the two objections that no testimonial currently answers, and exactly what you would ask a customer to get a usable quote for each.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{TESTIMONIALS}}
{{PAGE_SECTIONS}}
{{OBJECTIONS}}
{{AUDIENCE}}
{{PERMISSIONS}}

Getting a better result

Feed the reviews unedited so the scoring reflects the real wording.
Place the strongest testimonial beside the CTA, not in a carousel nobody scrolls.
Use the gap list as an outreach script for your next three happy customers.

Questions about this prompt

When do I need this rather than picking the quotes I like?

When you have more reviews than slots and no method for choosing between them. Picking by which ones feel flattering fills a page with unspecific praise. Scoring on specificity, objection handled, source credibility and outcome named gives you a defensible order, and the section mapping stops three quotes about support sitting together.

What do I need before running it?

The reviews unedited, your page sections in the order they appear, the objections this page must answer, and {{PERMISSIONS}} covering names, photos, company and results. Permissions is the field that gets skipped and the one that matters legally, because it decides what attribution can sit next to each quote once the page is live.

What comes back?

A ranked table giving each quote its score, the objection it answers, the section it belongs in and the attribution to show, plus a line on anything scoring under 10. The closing gap list changes what you do next: it names the objections no testimonial answers and the exact question to ask a customer to get one.

What is the mistake?

Letting a trimmed quote drift. It may cut words and mark the cut with three dots but may never add or change one, so read every trimmed version against the original before publishing. The other cost is placement. Your top scoring quote inside a carousel nobody scrolls does less work than a weaker one beside the CTA.