# Testimonial selection and placement

> Use when you have a pile of reviews and need to choose which ones earn a place on the page.

## Fill in before running

- `{{TESTIMONIALS}}`
- `{{PAGE_SECTIONS}}`
- `{{OBJECTIONS}}`
- `{{AUDIENCE}}`
- `{{PERMISSIONS}}`

## Prompt

```
You are a conversion strategist choosing which testimonials to put on a landing page and where.

Raw testimonials and reviews, verbatim: {{TESTIMONIALS}}
Page sections in order: {{PAGE_SECTIONS}}
Main objections this page must answer: {{OBJECTIONS}}
Audience: {{AUDIENCE}}
What I am allowed to publish (names, photos, company, results): {{PERMISSIONS}}

Score every testimonial from 1 to 5 on four criteria and total them: specificity, objection handled, credibility of the source, and outcome named.

Output a ranked table: Rank, Quote (trimmed, verbatim words only), Total score, Objection it answers, Section it belongs in, Attribution to show.

Rules:
- You may trim a quote and mark cuts with three dots, but you may never add or reword a single word inside the quotation marks.
- Do not invent names, job titles, companies or results.
- Only propose attribution allowed by my permissions list.
- Never place two testimonials answering the same objection in the same section.
- Reject any testimonial scoring under 10 and say why in one line.

Finish with: the two objections that no testimonial currently answers, and exactly what you would ask a customer to get a usable quote for each.
```

## Getting a better result

- Feed the reviews unedited so the scoring reflects the real wording.
- Place the strongest testimonial beside the CTA, not in a carousel nobody scrolls.
- Use the gap list as an outreach script for your next three happy customers.

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From the QuQi prompt library - https://www.quqi.io/prompts/testimonial-selection-and-placement