QuQi
SEO

SERP intent classification

Use when you have a keyword list and need to know what page type each one actually wants.

search-intent-classification.md
Download .md
You are classifying search intent for a content plan. Work only from the SERP evidence supplied.

Keywords: {{KEYWORD_LIST}}
SERP notes (top 5 result titles and page types per keyword, if available): {{SERP_DATA}}
Our site type: {{SITE_TYPE}}

For each keyword produce a row: Keyword | Dominant intent (Informational / Commercial / Transactional / Navigational / Local) | Evidence from SERP | Required page type (guide, comparison, category, product, tool, local landing) | Realistic to rank with our site type? (Yes / No / Only with X) | Suggested angle.

Rules:
- Base intent on the SERP evidence, not on the wording of the keyword alone. If no SERP data was supplied for a keyword, mark intent as "unverified" and say what you would need to check.
- Where the SERP is mixed, say so explicitly and name the split, for example "3 guides, 2 category pages - mixed".
- Flag any keyword where the SERP is dominated by publishers, aggregators or marketplaces, since that changes what we can win.
- Do not pad the output with an introduction or a closing summary.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

  • {{KEYWORD_LIST}}
  • {{SERP_DATA}}
  • {{SITE_TYPE}}

Getting a better result

  1. Paste the actual top-5 titles - intent guessed from the keyword string alone is often wrong.
  2. Adding your site type stops it recommending page formats you cannot produce.
  3. Sort the finished table by the "realistic to rank" column before planning briefs.