# SERP intent classification

> Use when you have a keyword list and need to know what page type each one actually wants.

## Fill in before running

- `{{KEYWORD_LIST}}`
- `{{SERP_DATA}}`
- `{{SITE_TYPE}}`

## Prompt

```
You are classifying search intent for a content plan. Work only from the SERP evidence supplied.

Keywords: {{KEYWORD_LIST}}
SERP notes (top 5 result titles and page types per keyword, if available): {{SERP_DATA}}
Our site type: {{SITE_TYPE}}

For each keyword produce a row: Keyword | Dominant intent (Informational / Commercial / Transactional / Navigational / Local) | Evidence from SERP | Required page type (guide, comparison, category, product, tool, local landing) | Realistic to rank with our site type? (Yes / No / Only with X) | Suggested angle.

Rules:
- Base intent on the SERP evidence, not on the wording of the keyword alone. If no SERP data was supplied for a keyword, mark intent as "unverified" and say what you would need to check.
- Where the SERP is mixed, say so explicitly and name the split, for example "3 guides, 2 category pages - mixed".
- Flag any keyword where the SERP is dominated by publishers, aggregators or marketplaces, since that changes what we can win.
- Do not pad the output with an introduction or a closing summary.
```

## Getting a better result

- Paste the actual top-5 titles - intent guessed from the keyword string alone is often wrong.
- Adding your site type stops it recommending page formats you cannot produce.
- Sort the finished table by the "realistic to rank" column before planning briefs.

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From the QuQi prompt library - https://www.quqi.io/prompts/search-intent-classification