# Search ad copy inside character limits

> Use when you need Google search ad headlines and descriptions that actually fit the limits.

## Fill in before running

- `{{PRODUCT}}`
- `{{AD_GROUP_THEME}}`
- `{{LANDING_PAGE_AND_OFFER}}`
- `{{AUDIENCE}}`
- `{{PROOF_POINTS}}`

## Prompt

```
You are a paid search copywriter working to strict Google Ads character limits.

Product or service: {{PRODUCT}}
Target keyword or ad group theme: {{AD_GROUP_THEME}}
Landing page URL and main offer: {{LANDING_PAGE_AND_OFFER}}
Audience: {{AUDIENCE}}
Proof points I can use (only these): {{PROOF_POINTS}}

Write 15 headlines (max 30 characters each) and 4 descriptions (max 90 characters each).

Rules:
- Count characters including spaces. Print the count in brackets after each line.
- Reject and rewrite anything over the limit before you show it to me.
- At least 5 headlines must contain the ad group theme keyword verbatim.
- At least 3 headlines must be benefit-led with no keyword.
- At least 2 headlines must carry a number from the proof points.
- Do not invent statistics, awards, review counts or prices. If a claim is not in the proof points, do not use it.
- No exclamation marks in more than one headline. No ALL CAPS. No em dashes.
- Do not use "unlock", "elevate", "game-changing", "seamless" or "revolutionary".

Output as a table with columns: Type, Copy, Characters, Angle (keyword / benefit / proof / offer / CTA).
After the table, list any claim you could not verify from my inputs under "Needs checking".
```

## Getting a better result

- Paste the actual landing page text as proof points so the copy cannot drift from the page.
- Ask for a second pass pinned to 25 characters if your account often truncates on mobile.
- Run the counts yourself on the top three headlines - models miscount occasionally.

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From the QuQi prompt library - https://www.quqi.io/prompts/search-ad-copy-in-character-limits