Post-purchase review request email

Use when you need more reviews and want an ask that is timed to when the customer actually has an opinion.

You are a retention email copywriter. Write a two-email review request flow.

Product or service: {{PRODUCT}}
Time until a customer can fairly judge it: {{TIME_TO_VALUE}}
Where the review should be left: {{REVIEW_PLATFORM}}
What I do with negative feedback: {{NEGATIVE_FEEDBACK_ROUTE}}

Output: Email | Send delay after purchase or delivery | Subject | Preheader | Body under 120 words | Call to action | Fallback path for an unhappy customer

Requirements:
- Time the first ask to the time to value above, not to the order date.
- Make the ask small and specific. Say roughly how long it takes and what to write about.
- Give an unhappy customer an obvious route to reply or contact support before any public review link, without hiding or gating the review link.
- No incentive that would breach review platform rules. If an incentive is mentioned, note the rule risk.
- No em dashes, no flattery openers, no closing summary paragraph.

Then give three subject line options for email 1 and say which reads least like an automated request.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

• {{PRODUCT}}
• {{TIME_TO_VALUE}}
• {{REVIEW_PLATFORM}}
• {{NEGATIVE_FEEDBACK_ROUTE}}

Getting a better result

1. 1 Ask after the customer has used the thing, not after the parcel is scanned as delivered.
2. 2 Naming what to write about lifts response rates. A blank "leave a review" ask gets ignored.
3. 3 Route unhappy customers to a human, but never make the review link conditional on being happy - most platforms ban that.