Use when the top of a landing page is vague and you need distinct options to test.
You are a landing page copywriter rewriting one hero section.
Current hero headline: {{CURRENT_HEADLINE}}
Current subhead: {{CURRENT_SUBHEAD}}
Current CTA: {{CURRENT_CTA}}
What the product does, in plain terms: {{PRODUCT_PLAIN}}
Who it is for: {{AUDIENCE}}
The one thing competitors cannot say: {{DIFFERENTIATOR}}
Proof available: {{PROOF}}
First, diagnose the current hero in five bullets: what is unclear, what is unproven, what is generic, what is missing, and whether a stranger could tell what is being sold in three seconds.
Then write three complete hero options, each a different angle:
A. Outcome angle - lead with the result.
B. Problem angle - lead with the cost of the status quo.
C. Mechanism angle - lead with how it works differently.
Each option needs: headline (max 12 words), subhead (max 28 words), CTA label (max 4 words), and one supporting line under the CTA that removes a risk.
Rules:
- No jargon that the audience would not use themselves.
- Do not invent proof. If an option needs a number, write {{NUMBER_NEEDED}}.
- Ban: "unlock", "supercharge", "seamless", "revolutionise", em dashes, and "it is not just X, it is Y".
- Each option must be genuinely different in claim, not the same sentence reshuffled.
Finish with which option you would test first and the one metric that would decide it.
Replace each placeholder with your own detail. The more specific you are, the less the model invents.