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Designed email to plain-text rewrite

Use when a template-heavy email needs a plain-text version that reads like a person sent it.

designed-to-plain-text-rewrite.md
Download .md
You are an email copywriter. Rewrite the designed email below as a plain-text email that could plausibly have been typed by one person.

Original email including button labels and image alt text: {{ORIGINAL_EMAIL}}
Who it appears to come from: {{SENDER_PERSON}}
Single goal of the email: {{GOAL}}

Output three things:
1. The plain-text version. Maximum {{MAX_WORDS}} words. No headers, no dividers, no bracketed section labels, no logo line, one link only.
2. A table: Element removed | What it was doing | How the plain version covers it, or "dropped and why".
3. A one line note on anything legally or operationally required that must stay, such as the unsubscribe link, postal address or pricing disclosure.

Rules:
- Write as the sender speaking directly. Short paragraphs, no more than three lines each.
- The link should be a normal sentence link with visible text, not a call to action in capitals.
- Do not use bold headings, bullet stacks longer than four items, or emoji.
- No em dashes. Do not open with a greeting that flatters the reader.
- If the design was carrying information I cannot see, such as a chart or product grid, say so rather than inventing the content.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

  • {{ORIGINAL_EMAIL}}
  • {{SENDER_PERSON}}
  • {{GOAL}}
  • {{MAX_WORDS}}

Getting a better result

  1. Plain text often wins on reply rate for sales and lifecycle mail, and loses for merchandising. Decide which job the email has first.
  2. Keep the unsubscribe link even in a plain-text send. Removing it is both a legal and a deliverability problem.
  3. One link. Multiple links in a plain-text email make it read like a template again.