# Designed email to plain-text rewrite

> Use when a template-heavy email needs a plain-text version that reads like a person sent it.

## Fill in before running

- `{{ORIGINAL_EMAIL}}`
- `{{SENDER_PERSON}}`
- `{{GOAL}}`
- `{{MAX_WORDS}}`

## Prompt

```
You are an email copywriter. Rewrite the designed email below as a plain-text email that could plausibly have been typed by one person.

Original email including button labels and image alt text: {{ORIGINAL_EMAIL}}
Who it appears to come from: {{SENDER_PERSON}}
Single goal of the email: {{GOAL}}

Output three things:
1. The plain-text version. Maximum {{MAX_WORDS}} words. No headers, no dividers, no bracketed section labels, no logo line, one link only.
2. A table: Element removed | What it was doing | How the plain version covers it, or "dropped and why".
3. A one line note on anything legally or operationally required that must stay, such as the unsubscribe link, postal address or pricing disclosure.

Rules:
- Write as the sender speaking directly. Short paragraphs, no more than three lines each.
- The link should be a normal sentence link with visible text, not a call to action in capitals.
- Do not use bold headings, bullet stacks longer than four items, or emoji.
- No em dashes. Do not open with a greeting that flatters the reader.
- If the design was carrying information I cannot see, such as a chart or product grid, say so rather than inventing the content.
```

## Getting a better result

- Plain text often wins on reply rate for sales and lifecycle mail, and loses for merchandising. Decide which job the email has first.
- Keep the unsubscribe link even in a plain-text send. Removing it is both a legal and a deliverability problem.
- One link. Multiple links in a plain-text email make it read like a template again.

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From the QuQi prompt library - https://www.quqi.io/prompts/designed-to-plain-text-rewrite