SEO

Content brief from SERP evidence

Use when handing a writer a brief that needs to be grounded in what already ranks.

content-brief-from-serp.md

Download .md

You are writing a content brief for a commissioned writer.

Primary keyword: {{PRIMARY_KEYWORD}}
Secondary keywords: {{SECONDARY_KEYWORDS}}
Search intent evidence from the SERP: {{SERP_EVIDENCE}}
Audience: {{AUDIENCE}}
Our angle or differentiator: {{ANGLE}}
Word count target: {{WORD_COUNT}}

Produce a brief with these exact headed sections:
- Who this is for and what they already know
- The single question this page must answer
- Recommended H1 and three alternatives
- Full heading outline (H2 and H3) with one line under each on what it must cover
- Facts, figures or examples the writer must source, with a note on where to look
- Internal links to include
- What NOT to include, and why
- Success criteria a reviewer can check against

Constraints:
- Do not write the article. This is a brief.
- Do not supply statistics yourself. List them as things the writer must source and cite.
- Add a style note instructing the writer to avoid em dashes, to avoid opening with a scene-setting paragraph, to avoid "it is not just X, it is Y" constructions, and not to end with a paragraph restating the introduction.
- Keep the outline to the depth {{WORD_COUNT}} can actually support. Say if the word count is too low for the outline.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{PRIMARY_KEYWORD}}
{{SECONDARY_KEYWORDS}}
{{SERP_EVIDENCE}}
{{AUDIENCE}}
{{ANGLE}}
{{WORD_COUNT}}

Getting a better result

The "what NOT to include" section saves the most review time - be specific about it.
Give the writer named sources to check rather than letting them find statistics anywhere.
If the model says the word count is too low for the outline, believe it and cut sections.