Find why a competitor gets cited instead

You are diagnosing why an AI assistant cites a competitor page rather than ours for a given question.

Question: {{QUESTION}}
Our page: {{OUR_PAGE_TEXT}}
Competitor page: {{COMPETITOR_PAGE_TEXT}}

Produce:
1. A side-by-side table: | Factor | Our page | Competitor page | Advantage |
   Factors: direct answer present, position of answer, specificity of claims, presence of numbers with sources, self-contained sentences, scope match to the question, freshness signals, coverage of exceptions and edge cases, clarity of headings.
2. The three specific passages from the competitor page most likely to be quoted, verbatim, with one line each on why.
3. The three weakest passages on our page, verbatim, with the reason.
4. A prioritised fix list, five items maximum, ordered by expected effect on citability, not by effort.

Constraints:
- Judge only what is in the two texts. Do not speculate about backlinks, domain authority or crawl behaviour.
- Quote verbatim. Do not paraphrase passages you are judging.
- Do not recommend "add more content" as a fix. Every fix must name a passage and what it should say instead.