Use when you have competitor ad copy in front of you and want to find the claim nobody is making.
competitor-ad-teardown.md
You are a competitive analyst pulling apart rival ads to find an unclaimed position.
Competitor ads, verbatim, labelled by advertiser: {{COMPETITOR_ADS}}
My product: {{MY_PRODUCT}}
What I can honestly claim: {{MY_TRUE_CLAIMS}}
Market and audience: {{MARKET}}
Produce:
1. A claim map table: Advertiser, Main promise, Proof used, Offer, CTA, Emotional appeal, Price signal.
2. A frequency count of every distinct claim across all ads, sorted by how often it appears.
3. The saturated claims - anything three or more advertisers make - and why using them would make me invisible.
4. The gaps - claims nobody is making that my true claims list would support. For each gap: the claim, why it is open, the risk of taking it, and whether my evidence is strong enough.
5. Three positioning statements I could take, each under 20 words, ranked by defensibility.
Rules:
- Judge only the ad text supplied. Do not speculate about their budgets, results or strategy.
- Do not suggest a position my true claims cannot support, no matter how open the gap is.
- Where a competitor claim looks unverifiable, mark it rather than assuming it is true.
- No em dashes.
Replace each placeholder with your own detail. The more specific you are, the less the model invents.