ADS & LANDING PAGES

Alternative to a competitor page

Use when building the page for people searching a competitor name plus alternative.

alternative-to-competitor-page.md

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You are a conversion copywriter writing one page for people searching for an alternative to a named competitor. You are not writing the ads that point at it.

Competitor named in the search: {{COMPETITOR}}
What their own site, pricing page and documentation state, pasted: {{COMPETITOR_PUBLIC_FACTS}}
Where we genuinely differ, with the evidence for each: {{OUR_DIFFERENCES}}
Who switches to us and what triggered the switch: {{SWITCHER_EVIDENCE}}

Write the page in this order:
1. Hero headline naming {{COMPETITOR}} and the reason people leave, then a subhead of at most 25 words.
2. An honest paragraph on who should stay with {{COMPETITOR}}. This must be genuine, not a disguised attack.
3. A comparison table: Dimension, Them, Us, Source. Every cell in their column must trace to {{COMPETITOR_PUBLIC_FACTS}} and every cell in ours to {{OUR_DIFFERENCES}}. Drop any row you cannot source.
4. Three switching reasons drawn from {{SWITCHER_EVIDENCE}}, each with the trigger, the outcome and a verbatim quote where one exists.
5. A migration section covering what moving costs in time and effort.
6. A closing block with one call to action.

Rules:
- Make no claim about {{COMPETITOR}} beyond what was pasted. No inferred pricing, headcount, uptime or roadmap.
- Finish with a verify before publishing list naming every competitor claim used and where to recheck it.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{COMPETITOR}}
{{COMPETITOR_PUBLIC_FACTS}}
{{OUR_DIFFERENCES}}
{{SWITCHER_EVIDENCE}}

Getting a better result

Recheck the competitor facts on the day you publish; pricing pages move and a stale table is a legal problem.
The section on who should stay is what makes the rest believable, so do not let it be cut.
Date the comparison table on the page so readers can see how current it is.

Questions about this prompt

When do I need this rather than a general comparison page?

When you are building the page for people searching a competitor name plus alternative. That visitor has already decided something and wants a specific reason to move, which a product page or a broad comparison grid does not supply. Note that it writes the page only. The ads pointing at it are a separate job.

What do I need in front of me?

{{COMPETITOR_PUBLIC_FACTS}} pasted from their own site, pricing page and documentation, {{OUR_DIFFERENCES}} with the evidence behind each, and what actually triggered recent switches. Every cell in their column of the comparison table has to trace back to what you pasted, so a thin paste produces a thin table with most rows dropped.

What comes back?

The page in six parts, including the honest paragraph on who should stay with the competitor, a comparison table with a Source column, switching reasons with verbatim quotes where they exist, and a migration section. The verify before publishing list is the part that keeps you out of trouble, since it names every competitor claim you used.

What is the mistake?

Publishing a table sourced from facts you gathered weeks ago. Pricing pages move, and a comparison that was accurate in March misrepresents them by June. Recheck each row on the day you publish and date the table on the page. Do not let the who should stay section be cut in review, either, since it carries the credibility.