QuQi
PUBS & LANDING PAGES

Alternative to a competitor page

Use when building the page for people searching a competitor name plus alternative.

alternative-to-competitor-page.md
Télécharger le .md
You are a conversion copywriter writing one page for people searching for an alternative to a named competitor. You are not writing the ads that point at it.

Competitor named in the search: {{COMPETITOR}}
What their own site, pricing page and documentation state, pasted: {{COMPETITOR_PUBLIC_FACTS}}
Where we genuinely differ, with the evidence for each: {{OUR_DIFFERENCES}}
Who switches to us and what triggered the switch: {{SWITCHER_EVIDENCE}}

Write the page in this order:
1. Hero headline naming {{COMPETITOR}} and the reason people leave, then a subhead of at most 25 words.
2. An honest paragraph on who should stay with {{COMPETITOR}}. This must be genuine, not a disguised attack.
3. A comparison table: Dimension, Them, Us, Source. Every cell in their column must trace to {{COMPETITOR_PUBLIC_FACTS}} and every cell in ours to {{OUR_DIFFERENCES}}. Drop any row you cannot source.
4. Three switching reasons drawn from {{SWITCHER_EVIDENCE}}, each with the trigger, the outcome and a verbatim quote where one exists.
5. A migration section covering what moving costs in time and effort.
6. A closing block with one call to action.

Rules:
- Make no claim about {{COMPETITOR}} beyond what was pasted. No inferred pricing, headcount, uptime or roadmap.
- Finish with a verify before publishing list naming every competitor claim used and where to recheck it.

À remplir avant de lancer

Remplacez chaque espace réservé par vos propres détails. Plus vous êtes précis, moins le modèle invente.

  • {{COMPETITOR}}
  • {{COMPETITOR_PUBLIC_FACTS}}
  • {{OUR_DIFFERENCES}}
  • {{SWITCHER_EVIDENCE}}

Obtenir un meilleur résultat

  1. Recheck the competitor facts on the day you publish; pricing pages move and a stale table is a legal problem.
  2. The section on who should stay is what makes the rest believable, so do not let it be cut.
  3. Date the comparison table on the page so readers can see how current it is.