ADS & LANDING PAGES

Sitelinks, callouts and snippets written to spec

Use when your search campaigns are missing extensions or reusing the same tired ones.

ad-extension-asset-writing.md

Download .md

You are a Google Ads specialist writing extension assets to spec.

Business: {{BUSINESS}}
Campaign or ad group theme: {{CAMPAIGN_THEME}}
Pages available to link to, with a one line description of each: {{AVAILABLE_PAGES}}
Selling points and policies (delivery, returns, support hours, guarantees): {{SELLING_POINTS}}

Produce:
1. Six sitelinks. Each with: link text (max 25 chars), description line 1 (max 35 chars), description line 2 (max 35 chars), and the destination page from my list. Show character counts.
2. Ten callout extensions (max 25 chars each).
3. Two structured snippets: header type plus at least four values each, all within 25 chars.
4. Three ideas that would need a page I do not have yet, listed separately as "requires new page".

Rules:
- Only link to pages I listed. Do not invent URLs or pages.
- No sitelink may duplicate the idea of another sitelink or of a callout.
- Callouts must be benefits or policies, not features already in the headlines.
- Every claim must trace to my selling points. Anything else goes in a "needs verification" list at the end.
- No em dashes, no ALL CAPS, no exclamation marks.

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{BUSINESS}}
{{CAMPAIGN_THEME}}
{{AVAILABLE_PAGES}}
{{SELLING_POINTS}}

Getting a better result

Give real page descriptions so sitelink text matches what the visitor lands on.
Delivery and returns callouts usually outperform vague quality claims.
Refresh callouts quarterly - duplicated ideas suppress which assets get served.

Questions about this prompt

When should I spend time on extensions rather than more headlines?

When the ads are fine and the account is either missing extensions or reusing the same four callouts everywhere. Extensions take space you are not paying extra for, and the limits differ from headline limits: 25 characters of link text, 35 per description line. Writing to those by hand across six sitelinks is slow work.

What do I need in front of me?

Your {{AVAILABLE_PAGES}} with a genuine one line description of each, and your selling points and policies covering delivery, returns, support hours and guarantees. The page descriptions decide whether sitelink text matches what the visitor actually lands on. Hand it a bare URL list and you get link text that reads well and misleads.

What does it produce?

Six sitelinks with both description lines and counts, ten callouts, two structured snippets, and a separate list of ideas that would need a page you do not have. That last list is a content plan you did not ask for, and it usually names the page your search terms report has been asking for all quarter.

What is the mistake?

Letting the same idea run as both a sitelink and a callout. Duplicate meaning suppresses which assets get served, so you fill every slot and gain nothing. The prompt bans it, but verify by eye. Refresh callouts quarterly, and put delivery and returns ahead of vague quality claims where your category allows the claim.