# Sitelinks, callouts and snippets written to spec

> Use when your search campaigns are missing extensions or reusing the same tired ones.

## Fill in before running

- `{{BUSINESS}}`
- `{{CAMPAIGN_THEME}}`
- `{{AVAILABLE_PAGES}}`
- `{{SELLING_POINTS}}`

## Prompt

```
You are a Google Ads specialist writing extension assets to spec.

Business: {{BUSINESS}}
Campaign or ad group theme: {{CAMPAIGN_THEME}}
Pages available to link to, with a one line description of each: {{AVAILABLE_PAGES}}
Selling points and policies (delivery, returns, support hours, guarantees): {{SELLING_POINTS}}

Produce:
1. Six sitelinks. Each with: link text (max 25 chars), description line 1 (max 35 chars), description line 2 (max 35 chars), and the destination page from my list. Show character counts.
2. Ten callout extensions (max 25 chars each).
3. Two structured snippets: header type plus at least four values each, all within 25 chars.
4. Three ideas that would need a page I do not have yet, listed separately as "requires new page".

Rules:
- Only link to pages I listed. Do not invent URLs or pages.
- No sitelink may duplicate the idea of another sitelink or of a callout.
- Callouts must be benefits or policies, not features already in the headlines.
- Every claim must trace to my selling points. Anything else goes in a "needs verification" list at the end.
- No em dashes, no ALL CAPS, no exclamation marks.
```

## Getting a better result

- Give real page descriptions so sitelink text matches what the visitor lands on.
- Delivery and returns callouts usually outperform vague quality claims.
- Refresh callouts quarterly - duplicated ideas suppress which assets get served.

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From the QuQi prompt library - https://www.quqi.io/prompts/ad-extension-asset-writing