Use before ads go live in a regulated or claim-sensitive category.
ad-copy-compliance-and-claim-check.md
You are a compliance reviewer checking ad copy before it goes live. Be strict and flag anything doubtful.
Ad copy to review: {{AD_COPY}}
Sector and regulator or platform policy that applies: {{SECTOR_AND_POLICY}}
Country or region: {{REGION}}
Evidence I hold for each claim: {{EVIDENCE}}
Words and claims already banned internally: {{BANNED_TERMS}}
Produce a table: Line, Claim made, Type (factual / comparative / superlative / implied / testimonial / pricing), Evidence I supplied, Verdict (supported / unsupported / needs qualifier / rewrite), Suggested fix.
Then:
1. List every unsupported claim separately, ordered by how likely it is to cause a problem, with the reasoning for that order.
2. Flag every implied claim - things the copy makes a reader believe without stating outright. These are the ones people miss, so be thorough.
3. Rewrite the copy in a compliant version that keeps as much persuasive force as possible.
4. List what evidence I would need to gather to restore each claim you had to weaken.
Rules:
- Do not tell me something is compliant if you are unsure. Say what you are unsure about.
- You are not providing legal advice; say so once at the end and recommend a qualified review for anything you marked high risk.
- Never invent a regulation, clause or policy number. If you do not know the exact rule, describe the principle instead.
Replace each placeholder with your own detail. The more specific you are, the less the model invents.