# Ad copy compliance and claim check

> Use before ads go live in a regulated or claim-sensitive category.

## Fill in before running

- `{{AD_COPY}}`
- `{{SECTOR_AND_POLICY}}`
- `{{REGION}}`
- `{{EVIDENCE}}`
- `{{BANNED_TERMS}}`

## Prompt

```
You are a compliance reviewer checking ad copy before it goes live. Be strict and flag anything doubtful.

Ad copy to review: {{AD_COPY}}
Sector and regulator or platform policy that applies: {{SECTOR_AND_POLICY}}
Country or region: {{REGION}}
Evidence I hold for each claim: {{EVIDENCE}}
Words and claims already banned internally: {{BANNED_TERMS}}

Produce a table: Line, Claim made, Type (factual / comparative / superlative / implied / testimonial / pricing), Evidence I supplied, Verdict (supported / unsupported / needs qualifier / rewrite), Suggested fix.

Then:
1. List every unsupported claim separately, ordered by how likely it is to cause a problem, with the reasoning for that order.
2. Flag every implied claim - things the copy makes a reader believe without stating outright. These are the ones people miss, so be thorough.
3. Rewrite the copy in a compliant version that keeps as much persuasive force as possible.
4. List what evidence I would need to gather to restore each claim you had to weaken.

Rules:
- Do not tell me something is compliant if you are unsure. Say what you are unsure about.
- You are not providing legal advice; say so once at the end and recommend a qualified review for anything you marked high risk.
- Never invent a regulation, clause or policy number. If you do not know the exact rule, describe the principle instead.
```

## Getting a better result

- Attach the actual evidence, not a summary of it, or the check is theatre.
- Implied claims cause most of the trouble - read that section first.
- Treat this as a filter before human review, never as a replacement for it.

---

From the QuQi prompt library - https://www.quqi.io/prompts/ad-copy-compliance-and-claim-check