ADS & LANDING PAGES

Ad angles built from customer language

Use when ads all sound the same and you need new angles grounded in what customers actually say.

ad-angle-generation-from-customer-language.md

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You are a direct response strategist. Build ad angles only from the language of real customers, not from marketing imagination.

Raw customer language (reviews, survey answers, sales call notes, support tickets): {{CUSTOMER_LANGUAGE}}
Product: {{PRODUCT}}
Channel the ads will run on: {{CHANNEL}}
Angles already in market: {{EXISTING_ANGLES}}

Step 1: Extract recurring phrases and group them into: the problem in their words, the failed alternatives, the trigger event, the desired outcome, and the fear.
Quote at least three verbatim phrases per group. Do not paraphrase them.
Step 2: Build 8 ad angles. For each: angle name, the customer phrase it is built on, who it speaks to, the promise, and why it is different from the angles already in market.
Step 3: Score each angle 1 to 5 on evidence strength (how many customers said it) and distinctiveness. Rank by the total.
Step 4: For the top 3, write one headline and one opening line in that channel's format.

Rules:
- Every angle must trace to a quote. If it does not, drop it.
- Do not invent customer quotes. If a group has no supporting quotes, write "no evidence in supplied material".
- No em dashes, no "in today's fast-paced world" openers, no "it is not just X, it is Y".

Fill in before running

Replace each placeholder with your own detail. The more specific you are, the less the model invents.

{{CUSTOMER_LANGUAGE}}
{{PRODUCT}}
{{CHANNEL}}
{{EXISTING_ANGLES}}

Getting a better result

Paste raw unedited text - tidied summaries strip out the phrasing that makes angles work.
Discard any angle backed by a single customer unless that customer is your ideal buyer.
Keep the extracted phrase bank; it feeds landing page copy as well as ads.

Questions about this prompt

When is this better than a brainstorm?

When every ad you run sounds like the last one and a brainstorm produces more of the same. The binding constraint here is that each angle must trace back to a customer quote, which rules out the clever line nobody ever said. With no raw customer text to work from, the prompt has nothing to build on and will say so.

What do I need before running it?

Raw text pasted unedited: reviews, survey answers, sales call notes, support tickets. Tidied summaries strip out the phrasing that makes angles work. Add {{EXISTING_ANGLES}} honestly, including the ones you are bored of but still running, since distinctiveness is scored against that list rather than against the market at large.

What comes back and what is worth keeping?

A phrase bank grouped into the problem, failed alternatives, trigger event, desired outcome and fear, with verbatim quotes, then eight angles scored on evidence and distinctiveness and headlines for the top three. Keep the phrase bank. It outlives this batch of ads and feeds landing page copy, objection sections and subject lines.

What is the mistake?

Running an angle that scored high on distinctiveness and low on evidence. One customer saying something memorable is an anecdote, and building a campaign on it means talking to an audience of one, unless that one is unmistakably your ideal buyer. Check how many quotes sit behind an angle before you brief anything against it.