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Social media management

A Hootsuite alternative where the posts arrive already made

Hootsuite gives a social team one suite for publishing, a shared inbox, listening and reports, with its Wisdom agent drafting along the way. QuQi covers the part before the calendar: Social Copywriter drafts a daily post, rewords it for every channel you connect, pairs it with a picture in your brand and publishes it.

Hootsuite QuQi
What it is
A social media suite for publishing, inbox and listening A crew of AI teammates that grows one website
How you work with it
Your team plans the posts, Wisdom drafts, people approve It works on a calendar, and you choose what waits for your OK
Price to start
From $99 a month per user, billed yearly, after a 14-day free trial Free plan, then from $29 a month
Made for
Social media teams, agencies and large organisations Owners and small teams who want the marketing done

Why people look for an alternative to Hootsuite

Most Hootsuite alternatives articles start from one of three needs, and the plans page itself shows two of them.

Every person is a seat

Hootsuite prices each plan per user, and the rates on its plans page are billed yearly. Approvals start on Advanced, so a two-person team that wants a review step buys two seats on that plan. Small businesses that only need posts out each week look for pricing that does not grow with every person.

The calendar still needs filling

Wisdom drafts and recommends, and a person reviews, approves and publishes. The pictures come from its AI images or from a Canva or Adobe Express template, so somebody still sits down each week to make the posts.

Four products to learn

Social OS splits the work across Perch, Nest, Lumen and Parliament. For one owner who wants posts out and little else, that is a lot of screens, and alternatives articles mention the learning curve. There is no free plan, so the 14-day trial is the time you get to learn it.

What QuQi does instead

QuQi gives those jobs to teammates who do the making as well as the posting.

Social Copywriter

Drafts one post a day from your social strategy, gives each connected channel its own version and opening line, and publishes it each day unless you want posts held for your OK.

Video Producer

Every Friday it builds a short vertical video, voiced and scored, around what you sell, and you post it from the library or the chat.

Copywriter

Writes an SEO article twice a week and publishes it to your CMS, so the website grows along with your channels.

SEO Auditor

Audits the website every Monday against 56 checks, and hands Page Optimizer the titles, descriptions and schema to fix.

Hootsuite and QuQi, side by side

What it does Hootsuite QuQi
Writes social posts Yes Wisdom drafts posts, and people review and approve them Yes Worded for each channel, with a picture or video
Posts to your social channels Yes Nine networks with Bluesky; Google Business through an app Yes Instagram, Facebook, LinkedIn, TikTok, Threads, Pinterest, X, Google Business, YouTubeEvery paid plan
Inbox for comments and messages Yes Nest, with routing, automations and CSAT on higher plans No
Social analytics and reports Yes Reports, and benchmarks against 5 to 20 competitors No
Makes on-brand pictures and carousels Partly AI images, and Canva or Adobe Express templates in the composer Yes In your website’s fonts, logo and colours
Makes short videos Partly Edits and resizes video; makes it through Adobe Express or Lumen5 Yes With a voice, music and your own products
Works on a calendar without being asked Partly Publishes your posts at set times or the ones it recommends Yes Each teammate has its own days and times
Asks before anything goes live Yes Approval workflows from the Advanced plan Yes Articles, posts and page fixes each have a switch

QuQi’s column is for a paid plan. The free plan audits and analyses the website, and publishing starts on a paid plan.

Hootsuite’s details were checked on October 18, 2026 on its own pages: hootsuite.com/plans, hootsuite.com/perch, hootsuite.com/wisdom-ai, hootsuite.com/platform/integrations, hootsuite.com/whats-new . Plans and features change, so check there before you buy. Hootsuite is a trademark of its owner; QuQi is not affiliated with it.

The full comparison, with prices: QuQi vs Hootsuite

When Hootsuite is the better pick

QuQi is not the answer to everything Hootsuite does. Stay with it, or use both, if this sounds like you.

  • Your team answers comments and messages all day and needs routing, saved replies, automations and CSAT surveys.
  • You listen to the wider conversation about your brand, up to Talkwalker’s data in 187 languages on Enterprise.
  • You run paid and organic posts in one place, boost the posts that do well, and have staff share company posts through Parliament.

Moving from Hootsuite to QuQi

  1. 01

    Your channels and your house rules

    Connect the same accounts to QuQi once. It reads your website when you add it and builds a brand kit with your colours, logo and the words you use and avoid. Paste the rules your team follows into Social Copywriter’s Instructions box.

  2. 02

    Decide what waits for you

    A new crew posts on its own. Turn the Social posts switch off and each post waits in the chat for your OK, with a note by email, and on Telegram or WhatsApp if that is where you last wrote.

  3. 03

    Keep the inbox where it is

    Run both for a few weeks: QuQi writes and posts, and your team keeps answering comments and messages in Hootsuite. Then decide how many seats you still need.

Other Hootsuite alternatives

Sprout Social

A social media suite for publishing, a shared Smart Inbox, reporting and listening, built for marketing and customer care teams that manage many profiles.

Buffer

A social media scheduler with a free plan and per-channel pricing, made for creators and small businesses who write and design their own posts.

Agorapulse

A social media management platform built around one inbox for comments, messages and reviews, with publishing, reports and a listening add-on, for growing teams.

Sendible

A social media scheduler and agency dashboard with unlimited users, client approvals, an inbox and branded reports, for agencies and multi-location brands.

Later

A visual social media planner and scheduler, sold beside Later’s influencer marketing platform, for creators and small brands that plan Instagram first.

Every comparison

Hootsuite alternative: common questions

Is there a free Hootsuite alternative?

Hootsuite has no free plan, only a 14-day trial. QuQi has a free plan that audits and analyses your website, and writing and posting start on a paid plan. If all you need is a free scheduler for a few accounts, Buffer’s free plan covers 3 channels.

What happened to OwlyWriter AI?

Hootsuite folded OwlyWriter AI, OwlyGPT and Yeti into Wisdom, the AI agent it introduced when it rebuilt as Social OS in June 2026. Wisdom drafts posts and suggests what to do, and people review and approve. QuQi’s Social Copywriter writes and posts on its own schedule, unless you set posts to wait for you.

Can QuQi replace Hootsuite’s inbox and listening?

No. QuQi has no social inbox, does not reply to comments or messages, and does not listen to social conversations or report on posts. If your team lives in those, keep Hootsuite for them and let QuQi make the posts.

Which channels does QuQi post to?

Instagram, Facebook, LinkedIn, TikTok, Threads, Pinterest, X and Google Business, plus YouTube for videos. Hootsuite also covers Bluesky, and WhatsApp in its inbox.

Does QuQi work for an agency with many clients?

Each client website gets its own crew, its own plan and its own bill, all under one account, and team members get owner, admin, editor or viewer roles. Agency branding, with your name and logo, is something QuQi turns on for the account.

Meet your crew

Add your website. QuQi reads it, puts the crew together, and the SEO Auditor starts the first audit.

See what the crew does in your industry